I work across creative, technology and production teams to help them speak the same language.
In a nutshell, i’m a creative technologist.
What i do well is leverage my understanding of market trends and user experience to translate business goals into digital products.
How to build a brand
Here i talk strategy and tactics of some of the best brands in the business — oh and i score them too.
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Starlink provides high-speed, low-latency satellite internet connectivity, focusing on underserved and remote areas. Its mission is to bridge the digital divide by delivering reliable internet to regions where traditional networks…
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Doodles is a community-driven Web3 brand that focuses on creating joyful, hand-drawn characters and digital collectibles. Known for its vibrant, pastel-colored art style and unique characters, Doodles has grown to…
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Rivian is an American electric vehicle manufacturer focused on redefining sustainable transportation with adventure-ready, all-electric trucks and SUVs. The brand’s mission is to create innovative, environmentally conscious vehicles that enable…
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Crumbl Cookies is a specialty cookie bakery known for its rotating weekly menu of unique, freshly baked cookies. The company combines high-quality ingredients with an innovative flavor rotation, creating an…
My Thoughts
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Fintech for the fun-loving, CashApp
Brands like Coinbase, Wealthsimple and Venmo have already shown that money doesn’t have to be boring. Buck and Cash App push that even further, reminding us that finance can be colorful, quirky and loaded with attitude. Read more
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New kid on the block, Lego
Lego has never been just a toy. They are a cultural icon, a platform for creativity and a masterclass in brand longevity. In their latest evolution, the Lego Group refined their brand identity to reinforce their core philosophy of creativity and play while updating their design system for a more cohesive, connected, and immersive experience… Read more
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Making global commerce feel local, eBay Evo
eBay is an ecosystem where people connect over shared passions, discover unique finds and build thriving businesses. But as commerce evolves, so must the experience that powers it. Enter eBay Evo, a bold, modern and scalable brand design system designed to create a more intuitive, accessible and seamless eBay for everyone. Developed entirely in-house over… Read more
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Creating the most exciting sport on earth, MotoGP
MotoGP has introduced an all-new brand identity, in collaboration with visionary design studio Pentagram. Unveiled by MotoGP Promoter and Rights Holder Dorna, the challenge was to present MotoGP as “the most exciting sport on earth” and to transform the world’s greatest motorcycle event into a digital-first global entertainment brand. Read more
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Uber’s 2018 refresh was way ahead of it’s time
It’s 2018, and Uber is preparing for their IPO the following year. Things are changing, and changing fast. Uber had a new CEO, new senior leadership, and were now operating in 650+ cities globally, with a wildly diverse fleet of vehicles ranging from cars to bikes to tuk-tuks — even helicopters and “flying cars”. Read more
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Kleenex celebrates 100 Years with a fresh brand identity
To celebrate their 100th anniversary, Kleenex introduced a refreshed brand identity in collaboration with Turner Duckworth. Developed with their parent company, Kimberly-Clark, the new global visual identity draws inspiration from “a mean case of the sniffles”. Read more