Blog Posts
Here you can read articles, news and my thoughts on the industry — not that anyone’s asking.
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Spare Labs is now spare.com
Fuelled by their recent $42M in Series B funding, the shift to Spare.com is a strategic move to reflect the company’s growing influence in the paratransit and microtransit sectors, and to position itself as a more accessible and forward-thinking partner for global transit agencies. Read more
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Envato Rebrand
Envato, a leading marketplace for creative assets introduced a comprehensive rebrand that includes a fresh visual and sonic identity. This move signifies a major shift for one of the most influential brands in the creative industry, aiming to better reflect their evolving mission and to inspire their creative community. By redefining who they are and… Read more
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AI Concepts: The 3% Rule
The Adidas predator van activation had me thinking — what if we maintained everything but applied the 3% rule. The original activation was well executed, but as a creative professional, I would be remiss if I didn’t consider incorporating the 3% rule into this activation in some way. So here’s what I propose: maintain the original concept… Read more
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adidas x OFFICE Present Café Taekwondo
adidas and OFFICE teamed up for an exclusive event at Covent Garden’s WA Café on July 26th, introducing the Taekwondo Café—a unique fusion of fashion and café culture. From 12 PM to 5:30 PM, guests were treated to adidas-branded cakes, iced drinks, and a first look at the latest adidas Taekwondo sneaker. Read more
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Verizon Rebrand
Earlier this year, Verizon one of the most recognizable telecom companies in the world introduced a comprehensive rebrand that included a fresh visual identity and a new ad campaign. This move signifies a major shift to align more closely with the company’s evolving customer expectations, aka the younger more digitally-savvy generation. Read more
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What does the term “Brand” really mean?
The term “brand” is often thrown around, but what does it really mean? Many people mistakenly believe that a brand is simply a logo or a color scheme. However, a true brand encompasses much more than these visual elements. Let’s dive deeper into what makes a brand and why it’s crucial for businesses of all… Read more
How to build a brand
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Starface
Pimple patches have always been a hidden solution, designed to discreetly blend into the skin. But Starface is turning that idea on its head. Instead of hiding blemishes, Starface’s fun, star-shaped, brightly colored patches transform acne treatment into a bold statement of self-expression. Read more