Blog Posts
Here you can read articles, news and my thoughts on the industry — not that anyone’s asking.
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Kleenex celebrates 100 Years with a fresh brand identity
To celebrate their 100th anniversary, Kleenex introduced a refreshed brand identity in collaboration with Turner Duckworth. Developed with their parent company, Kimberly-Clark, the new global visual identity draws inspiration from “a mean case of the sniffles”. Read more
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Introducing the new PayPal brand identity
Last month, PayPal one of the most recognized names in digital payments, unveiled a refreshed brand identity developed in collaboration with Pentagram partner Andrea Trabucco-Campos, aimed at boldening the simplicity that defines PayPal’s user experience. Read more
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ConvertKit is now kit.com
Kit, the email-first operating system for creators, introduced a major brand update that includes a new logo, brand name, fresh visual identity, and renewed purpose. This move is a major shift for one of the most recognized platforms in the creator economy. Read more
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Do brand moats make a company indestructible?
I wasn’t going to post this article, but then I listened to Scott Galloway’s Prof G Markets episode, where they talked about how Nike’s dependence on its brand might have led to its downfall and It got me thinking… this blog post feels especially relevant right now, with one of the strongest brand moats showing… Read more
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The wild story of loom.com, the $150K domain name
After Loom closed their Series A, Shahed Khan and his team made a bold move — they spent $150,000 to get their hands on loom.com. It might sound like a lot, but how they managed to pull it off is still one of the wildest stories in the company’s history. Read more
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My Top 10 Domain Name Picks of Last Week
The most interesting domain names I’ve come across over the past seven days. Read more
How to build a brand
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Girlfriend.com
Girlfriend Collective is committed to creating high-quality, eco-friendly activewear that blends style and sustainability. The brand emphasizes ethical production practices, using recycled materials like old water bottles and fishing nets to create its apparel. Girlfriend Collective promotes inclusivity, offering a diverse range of sizes and styles to cater to all body types, and is focused… Read more
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Loom.com
Loom is a video messaging platform that allows users to record their screen, voice, and face to create and share videos quickly and efficiently. Its core mission is to streamline communication by replacing lengthy emails and meetings with easily shareable, short video messages that enhance productivity and collaboration across teams. Read more
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Dude Wipes
Dude Wipes offers innovative, convenient, and flushable personal care products designed for men who value hygiene and comfort. The brand focuses on providing high-quality, eco-friendly wipes that are larger and more durable than traditional alternatives. Dude Wipes emphasizes simplicity and practicality, catering to men who appreciate humor and straightforwardness in their daily routines. Read more
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Alani Nu
Alani Nutrition aims to provide high-quality, delicious supplements and wellness products designed to support active, healthy lifestyles. The brand focuses on transparency and scientifically-backed ingredients to ensure efficacy and safety. Alani Nutrition emphasizes inclusivity, positivity, and empowerment, particularly targeting women in the fitness community. Read more
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Prime
Prime aims to provide high-quality, great-tasting hydration and energy products that support active lifestyles. The brand is focused on delivering beverages that are not only refreshing but also nutritionally beneficial. The company emphasizes transparency, quality, and accessibility, striving to offer products that meet the needs of a diverse consumer base, including athletes, fitness enthusiasts, and… Read more
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Liquid Death
Liquid Death aims to make hydration fun and edgy while promoting environmental sustainability. The brand is known for its irreverent and humorous marketing, which seeks to “murder your thirst” and reduce plastic waste by offering water in infinitely recyclable aluminum cans. Read more