Blog Posts

Here you can read articles, news and my thoughts on the industry — not that anyone’s asking.

  • Introducing the new PayPal brand identity

    Introducing the new PayPal brand identity

    Last month, PayPal one of the most recognized names in digital payments, unveiled a refreshed brand identity developed in collaboration with Pentagram partner Andrea Trabucco-Campos, aimed at boldening the simplicity that defines PayPal’s user experience. Read more

  • ConvertKit is now kit.com

    ConvertKit is now kit.com

    Kit, the email-first operating system for creators, introduced a major brand update that includes a new logo, brand name, fresh visual identity, and renewed purpose. This move is a major shift for one of the most recognized platforms in the creator economy. Read more

  • Do brand moats make a company indestructible?

    Do brand moats make a company indestructible?

    I wasn’t going to post this article, but then I listened to Scott Galloway’s Prof G Markets episode, where they talked about how Nike’s dependence on its brand might have led to its downfall and It got me thinking… this blog post feels especially relevant right now, with one of the strongest brand moats showing… Read more

  • The wild story of loom.com, the $150K domain name

    The wild story of loom.com, the $150K domain name

    After Loom closed their Series A, Shahed Khan and his team made a bold move — they spent $150,000 to get their hands on loom.com. It might sound like a lot, but how they managed to pull it off is still one of the wildest stories in the company’s history. Read more

  • My Top 10 Domain Name Picks of Last Week

    My Top 10 Domain Name Picks of Last Week

    The most interesting domain names I’ve come across over the past seven days. Read more

  • Spare Labs is now spare.com

    Spare Labs is now spare.com

    Fuelled by their recent $42M in Series B funding, the shift to Spare.com is a strategic move to reflect the company’s growing influence in the paratransit and microtransit sectors, and to position itself as a more accessible and forward-thinking partner for global transit agencies. Read more

How to build a brand

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  • Liquid Death

    Liquid Death

    Liquid Death aims to make hydration fun and edgy while promoting environmental sustainability. The brand is known for its irreverent and humorous marketing, which seeks to “murder your thirst” and reduce plastic waste by offering water in infinitely recyclable aluminum cans. Read more

  • Starface

    Starface

    Pimple patches have always been a hidden solution, designed to discreetly blend into the skin. But Starface is turning that idea on its head. Instead of hiding blemishes, Starface’s fun, star-shaped, brightly colored patches transform acne treatment into a bold statement of self-expression. Read more