Blog Posts
Here you can read articles, news and my thoughts on the industry — not that anyone’s asking.
-
The wild story of loom.com, the $150K domain name
After Loom closed their Series A, Shahed Khan and his team made a bold move — they spent $150,000 to get their hands on loom.com. It might sound like a lot, but how they managed to pull it off is still one of the wildest stories in the company’s history. Read more
-
My Top 10 Domain Name Picks of Last Week
The most interesting domain names I’ve come across over the past seven days. Read more
-
Spare Labs is now spare.com
Fuelled by their recent $42M in Series B funding, the shift to Spare.com is a strategic move to reflect the company’s growing influence in the paratransit and microtransit sectors, and to position itself as a more accessible and forward-thinking partner for global transit agencies. Read more
-
Envato Rebrand
Envato, a leading marketplace for creative assets introduced a comprehensive rebrand that includes a fresh visual and sonic identity. This move signifies a major shift for one of the most influential brands in the creative industry, aiming to better reflect their evolving mission and to inspire their creative community. By redefining who they are and… Read more
-
AI Concepts: The 3% Rule
The Adidas predator van activation had me thinking — what if we maintained everything but applied the 3% rule. The original activation was well executed, but as a creative professional, I would be remiss if I didn’t consider incorporating the 3% rule into this activation in some way. So here’s what I propose: maintain the original concept… Read more
-
adidas x OFFICE Present Café Taekwondo
adidas and OFFICE teamed up for an exclusive event at Covent Garden’s WA Café on July 26th, introducing the Taekwondo Café—a unique fusion of fashion and café culture. From 12 PM to 5:30 PM, guests were treated to adidas-branded cakes, iced drinks, and a first look at the latest adidas Taekwondo sneaker. Read more
How to build a brand
-
Doodles
Doodles is a community-driven Web3 brand that focuses on creating joyful, hand-drawn characters and digital collectibles. Known for its vibrant, pastel-colored art style and unique characters, Doodles has grown to become one of the most iconic projects in the NFT space. The brand leverages blockchain technology to offer an immersive digital experience, bridging the gap… Read more
-
Rivian
Rivian is an American electric vehicle manufacturer focused on redefining sustainable transportation with adventure-ready, all-electric trucks and SUVs. The brand’s mission is to create innovative, environmentally conscious vehicles that enable exploration while minimizing impact on the planet. Rivian’s products, including the R1T pickup and R1S SUV, are designed for both everyday use and rugged, off-road… Read more
-
-
Humane
Humane is pioneering the development of AI-driven personal devices that allow natural, intuitive interaction without the dependency on screens. Their mission centers around designing innovative hardware and software solutions that empower individuals by allowing them to engage with technology seamlessly and responsibly, while maintaining control over their data. Read more
-
Venmo
Venmo is a digital wallet and peer-to-peer (P2P) payment service that allows users to send and receive money easily through a mobile app. The platform is widely known for its social aspect, enabling users to share payment activities with friends in a feed-like format. Venmo focuses on making money transfers easy, fast, and social, catering… Read more
-
Instacart
Instacart is a leading online grocery delivery and pick-up service in North America. The company partners with various retailers to offer customers same-day delivery or scheduled grocery orders. Instacart’s platform enables users to shop for groceries and other essential items from a variety of stores, including national chains and local specialty shops, with delivery or… Read more