
Founded in 2000, Tripadvisor was born from a simple idea that the best travel advice doesn’t come from guidebooks or glossy brochures, but from people who’ve actually been there. For… Read more

When OpenAI first burst onto the scene as a non-profit research lab, their identity felt almost incidental, a collection of scattered fonts, mismatched icons and a logo that hinted at… Read more

In 2020 we all felt it, too many screens, too much swiping and not enough presence. While tech helped us survive lockdown, it couldn’t replace the feeling of being there.… Read more

Brands like Coinbase, Wealthsimple and Venmo have already shown that money doesn’t have to be boring. Buck and Cash App push that even further, reminding us that finance can be… Read more

Lego has never been just a toy. They are a cultural icon, a platform for creativity and a masterclass in brand longevity. In their latest evolution, the Lego Group refined… Read more

eBay is an ecosystem where people connect over shared passions, discover unique finds and build thriving businesses. But as commerce evolves, so must the experience that powers it. Enter eBay… Read more
My curated list of visual identities and rebrands from across the industry. view all →
Here i talk strategy and tactics of some of the best brands in the business. View all →

Palmetto is a clean energy technology company delivering residential solar installation and energy monitoring. Their mission is to make clean…

Solflare is a non-custodial digital wallet built specifically for the Solana blockchain. Solflare allows users to securely store, send, stake,…

Fluz is a social cashback platform that transforms everyday spending into a powerful earning tool. Through virtual cards, digital gift…

Windsurf is an AI-native development environment built to transform the way software is written, maintained and shipped. Unlike traditional editors…

Bobino Bakery is a modern artisan bakery known for crafting high-quality, freshly baked goods with a focus on natural ingredients…

Marshmallow Insurance is a technology-driven insurance company that provides affordable and accessible car insurance, particularly catering to underserved demographics such…