How to build a brand
Here i talk strategy and tactics of some of the best brands in the business — oh and i score them too.
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Instacart is a leading online grocery delivery and pick-up service in North America. The company partners with various retailers to offer customers same-day delivery or scheduled grocery orders. Instacart’s platform enables users to shop for groceries and other essential items from a variety of stores, including national chains and local specialty shops, with delivery or…
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Duolingo is a language-learning platform that offers both free and premium services to users worldwide. Its mission is to make education accessible, fun, and effective by providing personalized, gamified learning experiences in over 40 languages. Duolingo’s platform includes mobile apps and a website, allowing users to learn at their own pace through a mix of…
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Wise is a financial technology company that enables seamless international money transfers, with a focus on transparency, low fees, and real exchange rates. It offers a borderless, multi-currency account, allowing individuals and businesses to hold and exchange multiple currencies globally.
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Girlfriend Collective is committed to creating high-quality, eco-friendly activewear that blends style and sustainability. The brand emphasizes ethical production practices, using recycled materials like old water bottles and fishing nets to create its apparel. Girlfriend Collective promotes inclusivity, offering a diverse range of sizes and styles to cater to all body types, and is focused…
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Loom is a video messaging platform that allows users to record their screen, voice, and face to create and share videos quickly and efficiently. Its core mission is to streamline communication by replacing lengthy emails and meetings with easily shareable, short video messages that enhance productivity and collaboration across teams.
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Dude Wipes offers innovative, convenient, and flushable personal care products designed for men who value hygiene and comfort. The brand focuses on providing high-quality, eco-friendly wipes that are larger and more durable than traditional alternatives. Dude Wipes emphasizes simplicity and practicality, catering to men who appreciate humor and straightforwardness in their daily routines.
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Alani Nutrition aims to provide high-quality, delicious supplements and wellness products designed to support active, healthy lifestyles. The brand focuses on transparency and scientifically-backed ingredients to ensure efficacy and safety. Alani Nutrition emphasizes inclusivity, positivity, and empowerment, particularly targeting women in the fitness community.
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Prime aims to provide high-quality, great-tasting hydration and energy products that support active lifestyles. The brand is focused on delivering beverages that are not only refreshing but also nutritionally beneficial. The company emphasizes transparency, quality, and accessibility, striving to offer products that meet the needs of a diverse consumer base, including athletes, fitness enthusiasts, and…
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Liquid Death aims to make hydration fun and edgy while promoting environmental sustainability. The brand is known for its irreverent and humorous marketing, which seeks to “murder your thirst” and reduce plastic waste by offering water in infinitely recyclable aluminum cans.
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Pimple patches have always been a hidden solution, designed to discreetly blend into the skin. But Starface is turning that idea on its head. Instead of hiding blemishes, Starface’s fun, star-shaped, brightly colored patches transform acne treatment into a bold statement of self-expression.
Brand Profile GPT
The Brand Profile Creator is a public GPT i created that lets you generate brand summaries in the same format as my How to Build a Brand series. Simply input a Brand Name and you’ll get a professional, well-structured summary that consistently returns the required data.
Each profile includes key information such as:
- Business overview
- Sales and financing
- Branding and visual identity
- Marketing and social media
- Website summary