I work across creative, technology and production teams to help them speak the same language.
In a nutshell, i’m a creative technologist.
What i do well is leverage my understanding of market trends and user experience to translate business goals into digital products.
Rebrand Gallery
Here you can browse the latest visual identities and rebrands from across the industry. view all →
How to build a brand
Here i talk strategy and tactics of some of the best brands in the business. View all →
-

Palmetto is a clean energy technology company delivering residential solar installation and energy monitoring. Their mission is to make clean…
-

Solflare is a non-custodial digital wallet built specifically for the Solana blockchain. Solflare allows users to securely store, send, stake,…
-

Fluz is a social cashback platform that transforms everyday spending into a powerful earning tool. Through virtual cards, digital gift…
-

Windsurf is an AI-native development environment built to transform the way software is written, maintained and shipped. Unlike traditional editors…
-

Bobino Bakery is a modern artisan bakery known for crafting high-quality, freshly baked goods with a focus on natural ingredients…
-

Marshmallow Insurance is a technology-driven insurance company that provides affordable and accessible car insurance, particularly catering to underserved demographics such…
My Thoughts
-

Making creativity free.af, Affinity
In March 2024 Canva acquired Affinity, the professional creative software suite developed by UK-based company Serif in 2014, the acquisition reportedly worth $580 million, brought Affinity’s three flagship applications Designer,… Read more
-

Making magic for a new generation, Google Gemini
For Google, Gemini is their next leap from turning queries into conversations, succeeding Bard with a promise of a new kind of exploration. Partnering with global design studio Porto Rocha,… Read more
-

The timeless way of building {software}
There’s a quality in great software that’s hard to name. You feel it in some of the tools you use daily. Products that don’t just work, but seem to know… Read more
-

Sam Altman, Jony Ive, OpenAI vs. iyO
Just weeks after i wrote about OpenAI’s acquisition of Jony Ive’s hardware startup LoveFrom to form a new joint venture called “io”, iyO (IYO Inc.), a smaller wearable-tech startup founded by… Read more



