For the Paris Olympics 2024, i conceptualized an innovative Bumble sportswear-inspired retail pop-up shop, designed to captivate and engage attendees. The event featured a dynamic DJ, high-profile celebrity guest appearances, and a meet-and-greet session. Attendees interacted with custom Bumble yellow basketballs and had the opportunity to enter a merchandise giveaway by providing their contact information, which allowed us to gather valuable insights.
The pop-up shop was designed to maximize impact by being highly shareable on social media. The event’s engaging nature and exclusive apparel collection served as brand ambassadors throughout the Olympics.
Metrics
Conversion Rate
1,200 attendees signed up for newsletters and future promotions, indicating a strong conversion rate of 48% from giveaway entries.
Engagement Rates
Event-related social media posts saw an average engagement rate of 7%, with high levels of likes, shares, and comments.
App Downloads
The event drove a significant increase in app downloads, with a 35% rise, totaling 5,000 new downloads during and immediately after the event.
Social Media Reach
The event generated over 600,000 impressions across platforms, with an estimated 200,000 unique views of event-related content.
Celebrity Posts
Featured 15 posts from celebrities with a combined follower count of 3 million, resulting in an additional 1.5 million potential reach.
Giveaway Entries
Collected 2,000+ entries for the merchandise giveaway, offering valuable customer data for future marketing efforts.
Media Coverage
Secured features in top fashion and sports publications, including a prominent article in Vogue Paris and a segment on Eurosport.
Influencer Engagement
Partnered with 10 influencers with a combined following of 2 million, enhancing the event’s reach and credibility.
Sales Data
Achieved $100,000 in sales of event-exclusive apparel, with 30% of items sold on-site and the remainder through pre-orders.
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