Blog Posts
Here you can read articles, news and my thoughts on the industry — not that anyone’s asking.
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For the next generation of travelers, TripAdvisor
Founded in 2000, Tripadvisor was born from a simple idea that the best travel advice doesn’t come from guidebooks or glossy brochures, but from people who’ve actually been there. For over two decades, travelers have used TripAdvisor to share their honest opinions, posting over 830M contributions and helping more than 460M people each month navigate… Read more
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Creating AGI that benefits humanity, OpenAI
When OpenAI first burst onto the scene as a non-profit research lab, their identity felt almost incidental, a collection of scattered fonts, mismatched icons and a logo that hinted at promise without fully articulating it. As the team behind ChatGPT watched usage surge from a modest experiment to nearly 800M WAU (122.6M DAU), it became… Read more
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Fintech for the fun-loving, CashApp
Brands like Coinbase, Wealthsimple and Venmo have already shown that money doesn’t have to be boring. Buck and Cash App push that even further, reminding us that finance can be colorful, quirky and loaded with attitude. Read more
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New kid on the block, Lego
Lego has never been just a toy. They are a cultural icon, a platform for creativity and a masterclass in brand longevity. In their latest evolution, the Lego Group refined their brand identity to reinforce their core philosophy of creativity and play while updating their design system for a more cohesive, connected, and immersive experience… Read more
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Making global commerce feel local, eBay Evo
eBay is an ecosystem where people connect over shared passions, discover unique finds and build thriving businesses. But as commerce evolves, so must the experience that powers it. Enter eBay Evo, a bold, modern and scalable brand design system designed to create a more intuitive, accessible and seamless eBay for everyone. Developed entirely in-house over… Read more
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Creating the most exciting sport on earth, MotoGP
MotoGP has introduced an all-new brand identity, in collaboration with visionary design studio Pentagram. Unveiled by MotoGP Promoter and Rights Holder Dorna, the challenge was to present MotoGP as “the most exciting sport on earth” and to transform the world’s greatest motorcycle event into a digital-first global entertainment brand. Read more
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OpenAI acquires chat.com for $25M?
OpenAI made a move that shows just how serious they are about conversational AI, they bought chat.com. Not just any domain — the domain if you want to be synonymous with conversational AI. In a move that’s almost reminiscent to the early 2000s dot-com boom, the pets.com era. Read more
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Uber’s 2018 refresh was way ahead of it’s time
It’s 2018, and Uber is preparing for their IPO the following year. Things are changing, and changing fast. Uber had a new CEO, new senior leadership, and were now operating in 650+ cities globally, with a wildly diverse fleet of vehicles ranging from cars to bikes to tuk-tuks — even helicopters and “flying cars”. Read more
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Kleenex celebrates 100 Years with a fresh brand identity
To celebrate their 100th anniversary, Kleenex introduced a refreshed brand identity in collaboration with Turner Duckworth. Developed with their parent company, Kimberly-Clark, the new global visual identity draws inspiration from “a mean case of the sniffles”. Read more
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Introducing the new PayPal brand identity
Last month, PayPal one of the most recognized names in digital payments, unveiled a refreshed brand identity developed in collaboration with Pentagram partner Andrea Trabucco-Campos, aimed at boldening the simplicity that defines PayPal’s user experience. Read more
How to build a brand
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Bobino Bagel
Bobino Bakery is a modern artisan bakery known for crafting high-quality, freshly baked goods with a focus on natural ingredients and traditional techniques. From sourdough breads to exquisite pastries and cakes, Bobino Bakery prides itself on delivering memorable flavors that bring a touch of joy to everyday life. Read more
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Marshmallow
Marshmallow Insurance is a technology-driven insurance company specializing in providing affordable and accessible car insurance, particularly catering to underserved demographics such as immigrants, expats and people with thin credit histories. Read more
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Coinbase
Coinbase is a leading cryptocurrency exchange platform that allows users to buy, sell, and store digital assets like Bitcoin, Ethereum and stablecoins. Their mission is to create an open financial system for the world and make crypto accessible to everyone. Coinbase is a gateway for both beginners and experienced traders in the digital currency space. Read more
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Perplexity
Perplexity is an innovative AI company that provides cutting-edge solutions for knowledge discovery, conversational AI, and natural language understanding. Its mission is to democratize access to advanced AI tools, enabling individuals and organizations to explore and interact with information in intuitive and impactful ways. Read more
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Starlink
Starlink provides high-speed, low-latency satellite internet connectivity, focusing on underserved and remote areas. Its mission is to bridge the digital divide by delivering reliable internet to regions where traditional networks are unavailable or unreliable. The service operates through a constellation of low Earth orbit (LEO) satellites. Read more
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Doodles
Doodles is a community-driven Web3 brand that focuses on creating joyful, hand-drawn characters and digital collectibles. Known for its vibrant, pastel-colored art style and unique characters, Doodles has grown to become one of the most iconic projects in the NFT space. The brand leverages blockchain technology to offer an immersive digital experience, bridging the gap… Read more
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Rivian
Rivian is an American electric vehicle manufacturer focused on redefining sustainable transportation with adventure-ready, all-electric trucks and SUVs. The brand’s mission is to create innovative, environmentally conscious vehicles that enable exploration while minimizing impact on the planet. Rivian’s products, including the R1T pickup and R1S SUV, are designed for both everyday use and rugged, off-road… Read more
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Humane
Humane is pioneering the development of AI-driven personal devices that allow natural, intuitive interaction without the dependency on screens. Their mission centers around designing innovative hardware and software solutions that empower individuals by allowing them to engage with technology seamlessly and responsibly, while maintaining control over their data. Read more
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Venmo
Venmo is a digital wallet and peer-to-peer (P2P) payment service that allows users to send and receive money easily through a mobile app. The platform is widely known for its social aspect, enabling users to share payment activities with friends in a feed-like format. Venmo focuses on making money transfers easy, fast, and social, catering… Read more