Blog Posts
Here you can read articles, news and my thoughts on the industry — not that anyone’s asking.
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Creating the most exciting sport on earth, MotoGP
MotoGP has introduced an all-new brand identity, in collaboration with visionary design studio Pentagram. Unveiled by MotoGP Promoter and Rights Holder Dorna, the challenge was to present MotoGP as “the most exciting sport on earth” and to transform the world’s greatest motorcycle event into a digital-first global entertainment brand. Read more
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OpenAI acquires chat.com for $25M?
OpenAI made a move that shows just how serious they are about conversational AI, they bought chat.com. Not just any domain — the domain if you want to be synonymous with conversational AI. In a move that’s almost reminiscent to the early 2000s dot-com boom, the pets.com era. Read more
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Uber’s 2018 refresh was way ahead of it’s time
It’s 2018, and Uber is preparing for their IPO the following year. Things are changing, and changing fast. Uber had a new CEO, new senior leadership, and were now operating in 650+ cities globally, with a wildly diverse fleet of vehicles ranging from cars to bikes to tuk-tuks — even helicopters and “flying cars”. Read more
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Kleenex celebrates 100 Years with a fresh brand identity
To celebrate their 100th anniversary, Kleenex introduced a refreshed brand identity in collaboration with Turner Duckworth. Developed with their parent company, Kimberly-Clark, the new global visual identity draws inspiration from “a mean case of the sniffles”. Read more
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Introducing the new PayPal brand identity
Last month, PayPal one of the most recognized names in digital payments, unveiled a refreshed brand identity developed in collaboration with Pentagram partner Andrea Trabucco-Campos, aimed at boldening the simplicity that defines PayPal’s user experience. Read more
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ConvertKit is now kit.com
Kit, the email-first operating system for creators, introduced a major brand update that includes a new logo, brand name, fresh visual identity, and renewed purpose. This move is a major shift for one of the most recognized platforms in the creator economy. Read more
How to build a brand
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Base
Base is a secure, scalable, and user-friendly blockchain developed by Coinbase. Their network is designed to empower developers and businesses to create and scale decentralized applications (dApps). Developed with accessibility and innovation in mind, Base simplifies blockchain technology, making it approachable for everyone. Read more
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Coinbase
Coinbase is a leading cryptocurrency exchange platform that allows users to buy, sell, and store digital assets like Bitcoin, Ethereum and stablecoins. Their mission is to create an open financial system for the world and make crypto accessible to everyone. Coinbase is a gateway for both beginners and experienced traders in the digital currency space. Read more
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Perplexity
Perplexity is an innovative AI company that provides cutting-edge solutions for knowledge discovery, conversational AI, and natural language understanding. Its mission is to democratize access to advanced AI tools, enabling individuals and organizations to explore and interact with information in intuitive and impactful ways. Read more
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Starlink
Starlink provides high-speed, low-latency satellite internet connectivity, focusing on underserved and remote areas. Its mission is to bridge the digital divide by delivering reliable internet to regions where traditional networks are unavailable or unreliable. The service operates through a constellation of low Earth orbit (LEO) satellites. Read more
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Doodles
Doodles is a community-driven Web3 brand that focuses on creating joyful, hand-drawn characters and digital collectibles. Known for its vibrant, pastel-colored art style and unique characters, Doodles has grown to become one of the most iconic projects in the NFT space. The brand leverages blockchain technology to offer an immersive digital experience, bridging the gap… Read more
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Rivian
Rivian is an American electric vehicle manufacturer focused on redefining sustainable transportation with adventure-ready, all-electric trucks and SUVs. The brand’s mission is to create innovative, environmentally conscious vehicles that enable exploration while minimizing impact on the planet. Rivian’s products, including the R1T pickup and R1S SUV, are designed for both everyday use and rugged, off-road… Read more