How to build a brand

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Loom

Loom is a video messaging platform that allows users to record their screen, voice, and face to create and share videos quickly and efficiently. Its core mission is to streamline communication by replacing lengthy emails and meetings with easily shareable, short video messages that enhance productivity and collaboration across teams. The platform is popular among remote teams and educational institutions for its simplicity and effectiveness.

Product/Service

Video communication and collaboration

Industry

Technology

Financing

Venture Backed

Sales

25M Users

Revenue

$50M

Challenge

Target

Loom’s target audience includes professionals, businesses, educators, and remote teams who need a more efficient way to communicate and collaborate asynchronously. Its tools appeal to tech-forward companies, digital marketers, project managers, educators, and anyone looking for streamlined video communication solutions.

The Idea

The idea behind Loom is to make communication more efficient and personal through asynchronous video, offering a time-saving alternative to emails, lengthy meetings, and written documentation. By allowing users to record their screens, voices, and faces, Loom fosters clarity in communication and enables people to work more flexibly.

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Strategy

Product Offerings

Loom offers a wide variety of video messaging services, including screen and webcam recording, video editing tools, and integration with workplace productivity apps. Their platform also includes features like in-video comments, reactions, and easy sharing through URLs, making it a seamless communication tool for both individual and team use.

Brand Messaging

Loom’s core messaging centers on making communication faster, more engaging, and less reliant on live interactions. It emphasizes flexibility, efficiency, and personal connection, advocating for asynchronous video as a solution to common collaboration and communication challenges.

Visual Identity

Loom’s visual identity is modern, minimalist, and approachable. Its color palette typically includes clean white backgrounds with accent colors such as purple and blue, which create a sense of innovation and trust. The Loom logo features a simple circular design, resembling a sun or camera lens, symbolizing clarity and openness.

Social Media

Loom maintains an active presence across several major social media platforms. The company’s social media strategy focuses on promoting its product’s value as a time-saving tool for modern workplaces, sharing educational content, product updates, customer success stories, and best practices for video messaging. Below is an overview of their presence and follower counts:

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Marketing

Loom’s marketing strategy revolves around positioning video messaging as the future of workplace communication. By focusing on the productivity benefits of asynchronous communication, Loom markets its platform to remote and hybrid workforces, tech-forward companies, and educational institutions. The company uses digital marketing, content creation, and partnerships with productivity and collaboration tools to expand its reach.

This strategy revolves around four key pillars: asynchronous communication, time-saving efficiency, ease of use, and integration with productivity tools. These pillars have helped Loom carve out a unique space in the video communication industry, resonating with consumers who value flexibility, simplicity, and personal connection.

Social Media

Instagram

8.5K

TikTok

2K

Facebook

8K

Twitter (X)

45K

YouTube

6K

LinkedIn

86K

Asynchronous Communication

Loom promotes the value of asynchronous communication, emphasizing how video messages allow users to communicate effectively without needing to schedule meetings or wait for replies in real time.

Time-Saving Efficiency

The platform markets itself as a time-saving tool, allowing users to replace lengthy emails or meetings with concise video messages that can be created and shared quickly.

Ease of Use

Loom emphasizes the simplicity of its platform, highlighting its intuitive interface that allows users to start recording in just a few clicks, without the need for extensive training or technical knowledge.

Integration with Productivity Tools

A key marketing pillar is Loom’s seamless integration with popular collaboration and productivity tools like Slack, Google Workspace, and Notion, making it easier for teams to incorporate video messaging into their existing workflows.

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Website

Loom’s website, loom.com, offers a clean, user-friendly interface that quickly introduces users to the platform’s features. The homepage prominently displays its core value proposition of replacing emails and meetings with video messages.

The design is simple and modern, reflecting the brand’s commitment to clarity and ease of use.

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Brand Profile GPT

The Brand Profile Creator is a public GPT i created that lets you generate brand summaries in the same format I use in my How to Build a Brand series. Simply input a Brand Name and you’ll get a professional, well-structured summary that consistently returns the required data.