Blog

Here you can read articles, news and my thoughts on the industry — not that anyone’s asking.

  • New kid on the block, Lego

    New kid on the block, Lego

    Lego has never been just a toy. They are a cultural icon, a platform for creativity and a masterclass in brand longevity. In their latest evolution, the Lego Group refined their brand identity to reinforce their core philosophy of creativity and play while updating their design system for a more cohesive, connected, and immersive experience…

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  • Making global commerce feel local, eBay Evo

    Making global commerce feel local, eBay Evo

    eBay is an ecosystem where people connect over shared passions, discover unique finds, and build thriving businesses. But as commerce evolves, so must the experience that powers it. Enter eBay Evo, a bold, modern and scalable brand design system designed to create a more intuitive, accessible and seamless eBay for everyone. Developed entirely in-house over…

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  • Creating the most exciting sport on earth,  MotoGP

    Creating the most exciting sport on earth, MotoGP

    MotoGP has introduced an all-new brand identity, in collaboration with visionary design studio Pentagram. Unveiled by MotoGP Promoter and Rights Holder Dorna, the challenge was to present MotoGP as “the most exciting sport on earth” and to transform the world’s greatest motorcycle event into a digital-first global entertainment brand.

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  • OpenAI acquires chat.com for $25M?

    OpenAI acquires chat.com for $25M?

    OpenAI made a move that shows just how serious they are about conversational AI, they bought chat.com. Not just any domain — the domain if you want to be synonymous with conversational AI. In a move that’s almost reminiscent to the early 2000s dot-com boom, the pets.com era.

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  • Uber’s 2018 refresh was way ahead of it’s time

    Uber’s 2018 refresh was way ahead of it’s time

    It’s 2018, and Uber is preparing for their IPO the following year. Things are changing, and changing fast. Uber had a new CEO, new senior leadership, and were now operating in 650+ cities globally, with a wildly diverse fleet of vehicles ranging from cars to bikes to tuk-tuks — even helicopters and “flying cars”.

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  • Kleenex celebrates 100 Years with a fresh brand identity

    Kleenex celebrates 100 Years with a fresh brand identity

    To celebrate their 100th anniversary, Kleenex introduced a refreshed brand identity in collaboration with Turner Duckworth. Developed with their parent company, Kimberly-Clark, the new global visual identity draws inspiration from “a mean case of the sniffles”.

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  • Introducing the new PayPal brand identity

    Introducing the new PayPal brand identity

    Last month, PayPal one of the most recognized names in digital payments, unveiled a refreshed brand identity developed in collaboration with Pentagram partner Andrea Trabucco-Campos, aimed at boldening the simplicity that defines PayPal’s user experience.

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  • ConvertKit is now kit.com

    ConvertKit is now kit.com

    Kit, the email-first operating system for creators, introduced a major brand update that includes a new logo, brand name, fresh visual identity, and renewed purpose. This move is a major shift for one of the most recognized platforms in the creator economy.

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  • Do brand moats make a company indestructible?

    Do brand moats make a company indestructible?

    I wasn’t going to post this article, but then I listened to Scott Galloway’s Prof G Markets episode, where they talked about how Nike’s dependence on its brand might have led to its downfall and It got me thinking… this blog post feels especially relevant right now, with one of the strongest brand moats showing…

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  • The wild story of loom.com, the $150K domain name

    The wild story of loom.com, the $150K domain name

    After Loom closed their Series A, Shahed Khan and his team made a bold move — they spent $150,000 to get their hands on loom.com. It might sound like a lot, but how they managed to pull it off is still one of the wildest stories in the company’s history.

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