Branding
Here i talk strategy and tactics of some of the best brands in the business.
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Verizon Rebrand
Earlier this year, Verizon one of the most recognizable telecom companies in the world introduced a comprehensive rebrand that included a fresh visual identity and a new ad campaign. This move signifies a major shift to align more closely with the company’s evolving customer expectations, aka the younger more digitally-savvy generation.
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What does the term “Brand” really mean?
The term “brand” is often thrown around, but what does it really mean? Many people mistakenly believe that a brand is simply a logo or a color scheme. However, a true brand encompasses much more than these visual elements. Let’s dive deeper into what makes a brand and why it’s crucial for businesses of all…