Rebrands

Here i discuss rebrands in the industry — anything from domain name changes to full brand refreshes.

  • ConvertKit is now kit.com

    ConvertKit is now kit.com

    Kit, the email-first operating system for creators, introduced a major brand update that includes a new logo, brand name, fresh visual identity, and renewed purpose. This move is a major shift for one of the most recognized platforms in the creator economy, aiming to better reflect their evolving mission to empower creators in building valuable…

    Read more →

  • The wild story of loom.com, the $150K domain name

    The wild story of loom.com, the $150K domain name

    After Loom closed their Series A, Shahed Khan and his team made a bold move — they spent $150,000 to get their hands on loom.com. It might sound like a lot, but how they managed to pull it off is still one of the wildest stories in the company’s history.

    Read more →

  • Spare Labs is now spare.com

    Spare Labs is now spare.com

    Fuelled by their recent $42M in Series B funding, the shift to Spare.com is a strategic move to reflect the company’s growing influence in the paratransit and microtransit sectors, and to position itself as a more accessible and forward-thinking partner for global transit agencies.

    Read more →

  • Envato Rebrand

    Envato Rebrand

    Envato, a leading marketplace for creative assets introduced a comprehensive rebrand that includes a fresh visual and sonic identity. This move signifies a major shift for one of the most influential brands in the creative industry, aiming to better reflect their evolving mission and to inspire their creative community. By redefining who they are and…

    Read more →

  • Verizon Rebrand

    Verizon Rebrand

    Earlier this year, Verizon one of the most recognizable telecom companies in the world introduced a comprehensive rebrand that included a fresh visual identity and a new ad campaign. This move signifies a major shift to align more closely with the company’s evolving customer expectations, aka the younger more digitally-savvy generation.

    Read more →