I work across creative, technology and production teams to help them speak the same language.
In a nutshell, i’m a creative technologist.
What i do well is leverage my understanding of market trends and user experience to translate business goals into digital products.
How to build a brand
Here i talk strategy and tactics of some of the best brands in the business — oh and i score them too.
-
Venmo is a digital wallet and peer-to-peer (P2P) payment service that allows users to send and receive money easily through a mobile app. The platform is widely known for its…
-
Instacart is a leading online grocery delivery and pick-up service in North America. The company partners with various retailers to offer customers same-day delivery or scheduled grocery orders. Instacart’s platform…
-
Duolingo is a language-learning platform that offers both free and premium services to users worldwide. Its mission is to make education accessible, fun, and effective by providing personalized, gamified learning…
-
Wise is a financial technology company that enables seamless international money transfers, with a focus on transparency, low fees, and real exchange rates. It offers a borderless, multi-currency account, allowing…
-
Chewy is a leading online retailer of pet food and pet-related products. The company’s mission is to be the most trusted and convenient destination for pet parents everywhere. With a…
-
Girlfriend Collective is committed to creating high-quality, eco-friendly activewear that blends style and sustainability. The brand emphasizes ethical production practices, using recycled materials like old water bottles and fishing nets…
My Thoughts
-
Creating AGI that benefits humanity, OpenAI
When OpenAI first burst onto the scene as a non-profit research lab, their identity felt almost incidental, a collection of scattered fonts, mismatched icons and a logo that hinted at promise without fully articulating it. As the team behind ChatGPT watched usage surge from a modest experiment to nearly 800M WAU (122.6M DAU), it became… Read more
-
Experiences for every kind of person, Eventbrite
In 2020 we all felt it, too many screens, too much swiping and not enough presence. While tech helped us survive lockdown, it couldn’t replace the feeling of being there. Eventbrite recognized this faster than most brands. As the world slipped deeper into digital dependence, they doubled down on the thing their platform was always… Read more
-
Fintech for the fun-loving, CashApp
Brands like Coinbase, Wealthsimple and Venmo have already shown that money doesn’t have to be boring. Buck and Cash App push that even further, reminding us that finance can be colorful, quirky and loaded with attitude. Read more
-
New kid on the block, Lego
Lego has never been just a toy. They are a cultural icon, a platform for creativity and a masterclass in brand longevity. In their latest evolution, the Lego Group refined their brand identity to reinforce their core philosophy of creativity and play while updating their design system for a more cohesive, connected, and immersive experience… Read more
-
Making global commerce feel local, eBay Evo
eBay is an ecosystem where people connect over shared passions, discover unique finds and build thriving businesses. But as commerce evolves, so must the experience that powers it. Enter eBay Evo, a bold, modern and scalable brand design system designed to create a more intuitive, accessible and seamless eBay for everyone. Developed entirely in-house over… Read more
-
Creating the most exciting sport on earth, MotoGP
MotoGP has introduced an all-new brand identity, in collaboration with visionary design studio Pentagram. Unveiled by MotoGP Promoter and Rights Holder Dorna, the challenge was to present MotoGP as “the most exciting sport on earth” and to transform the world’s greatest motorcycle event into a digital-first global entertainment brand. Read more