I work across creative, technology and production teams to help them speak the same language.
In a nutshell, i’m a creative technologist.
What i do well is leverage my understanding of market trends and user experience to translate business goals into digital products.
Rebrand Gallery
Here you can browse the latest visual identities and rebrands from across the industry. view all →
How to build a brand
Here i talk strategy and tactics of some of the best brands in the business. View all →

Humane is pioneering the development of AI-driven personal devices that allow natural, intuitive interaction without the dependency on screens. Their…

Venmo is a digital wallet and peer-to-peer (P2P) payment service that allows users to send and receive money easily through…

Instacart is a leading online grocery delivery and pick-up service in North America. The company partners with various retailers to…

Duolingo is a language-learning platform that offers both free and premium services to users worldwide. Its mission is to make…

Wise is a financial technology company that enables seamless international money transfers, with a focus on transparency, low fees, and…

Chewy is a leading online retailer of pet food and pet-related products. The company’s mission is to be the most…
My Thoughts

Brand is a system, Cadillac finally has one
Cadillac needed to rethink what it meant to be Cadillac in the first place. A brand that once stood for status, innovation and American optimism had watched the world move… Read more

Sam Altman, Jony Ive, OpenAI and the shape of what’s next
What happens when one of the most influential designers of our generation takes the reins at one of the most transformative tech companies on the planet? We’re about to find… Read more

For the next generation of travelers, TripAdvisor
Founded in 2000, Tripadvisor was born from a simple idea that the best travel advice doesn’t come from guidebooks or glossy brochures, but from people who’ve actually been there. For… Read more

Creating AGI that benefits humanity, OpenAI
When OpenAI first burst onto the scene as a non-profit research lab, their identity felt almost incidental, a collection of scattered fonts, mismatched icons and a logo that hinted at… Read more













