I work across creative, technology and production teams to help them speak the same language.
In a nutshell, i’m a creative technologist.
What i do well is leverage my understanding of market trends and user experience to translate business goals into digital products.
Rebrand Gallery
Here you can browse the latest visual identities and rebrands from across the industry. view all →
How to build a brand
Here i talk strategy and tactics of some of the best brands in the business. View all →

Palmetto is a clean energy technology company delivering residential solar installation and energy monitoring. Their mission is to make clean…

Solflare is a non-custodial digital wallet built specifically for the Solana blockchain. Solflare allows users to securely store, send, stake,…

Fluz is a social cashback platform that transforms everyday spending into a powerful earning tool. Through virtual cards, digital gift…

Windsurf is an AI-native development environment built to transform the way software is written, maintained and shipped. Unlike traditional editors…

Bobino Bakery is a modern artisan bakery known for crafting high-quality, freshly baked goods with a focus on natural ingredients…

Marshmallow Insurance is a technology-driven insurance company that provides affordable and accessible car insurance, particularly catering to underserved demographics such…
My Thoughts

Experiences for every kind of person, Eventbrite
In 2020 we all felt it, too many screens, too much swiping and not enough presence. While tech helped us survive lockdown, it couldn’t replace the feeling of being there.… Read more

Fintech for the fun-loving, CashApp
Brands like Coinbase, Wealthsimple and Venmo have already shown that money doesn’t have to be boring. Buck and Cash App push that even further, reminding us that finance can be… Read more

New kid on the block, Lego
Lego has never been just a toy. They are a cultural icon, a platform for creativity and a masterclass in brand longevity. In their latest evolution, the Lego Group refined… Read more

Making global commerce feel local, eBay Evo
eBay is an ecosystem where people connect over shared passions, discover unique finds and build thriving businesses. But as commerce evolves, so must the experience that powers it. Enter eBay… Read more













