I work across creative, technology and production teams to help them speak the same language.
In a nutshell, i’m a creative technologist.
What i do well is leverage my understanding of market trends and user experience to translate business goals into digital products.
Rebrand Gallery
Here you can browse the latest visual identities and rebrands from across the industry. view all →
How to build a brand
Here i talk strategy and tactics of some of the best brands in the business. View all →

Humane is pioneering the development of AI-driven personal devices that allow natural, intuitive interaction without the dependency on screens. Their…

Venmo is a digital wallet and peer-to-peer (P2P) payment service that allows users to send and receive money easily through…

Instacart is a leading online grocery delivery and pick-up service in North America. The company partners with various retailers to…

Duolingo is a language-learning platform that offers both free and premium services to users worldwide. Its mission is to make…

Wise is a financial technology company that enables seamless international money transfers, with a focus on transparency, low fees, and…

Chewy is a leading online retailer of pet food and pet-related products. The company’s mission is to be the most…
My Thoughts

Experiences for every kind of person, Eventbrite
In 2020 we all felt it, too many screens, too much swiping and not enough presence. While tech helped us survive lockdown, it couldn’t replace the feeling of being there.… Read more

Fintech for the fun-loving, CashApp
Brands like Coinbase, Wealthsimple and Venmo have already shown that money doesn’t have to be boring. Buck and Cash App push that even further, reminding us that finance can be… Read more

New kid on the block, Lego
Lego has never been just a toy. They are a cultural icon, a platform for creativity and a masterclass in brand longevity. In their latest evolution, the Lego Group refined… Read more

Making global commerce feel local, eBay Evo
eBay is an ecosystem where people connect over shared passions, discover unique finds and build thriving businesses. But as commerce evolves, so must the experience that powers it. Enter eBay… Read more













