My Thoughts
Here you can read articles, news and my thoughts on the industry — not that anyone’s asking.
adidas x OFFICE Present Café Taekwondo
adidas and OFFICE teamed up for an exclusive event at Covent Garden’s WA Café on July 26th, introducing the Taekwondo Café—a unique fusion of fashion and café culture. From 12… Read more
Verizon Rebrand
Earlier this year, Verizon one of the most recognizable telecom companies in the world introduced a comprehensive rebrand that included a fresh visual identity and a new ad campaign. This… Read more
What does the term “Brand” really mean?
The term “brand” is often thrown around, but what does it really mean? Many people mistakenly believe that a brand is simply a logo or a color scheme. However, a… Read more
AI Concepts: Bumble Paris Olympics 2024
For the Paris Olympics 2024, i conceptualized an innovative Bumble sportswear-inspired retail pop-up shop, designed to captivate and engage attendees. The event featured a dynamic DJ, high-profile celebrity guest appearances,… Read more
Bumble x GoodNews Coffee “Le Cafe Bumble”
To celebrate the Paris Olympics, Bumble and GoodNews Coffee partnered on “Le Cafe Bumble,” a coffee shop pop-up at 115 Boulevard Saint-Germain, 75006 in Paris. The pop-up featured exclusive GoodNews… Read more
Claude 3: It’s time to start thinking about how AI can change (or disrupt) your job
Imagine a future where computers can hold nuanced conversations in Japanese, offer graduate-level analysis or maybe explain a 100 page PDF to you like you’re 5 – I think the… Read more
Rebrand Gallery
My curated list of visual identities and rebrands from across the industry. view all →
How to build a brand
Here i talk strategy and tactics of some of the best brands in the business. View all →
Humane is pioneering the development of AI-driven personal devices that allow natural, intuitive interaction without the dependency on screens. Their…
Venmo is a digital wallet and peer-to-peer (P2P) payment service that allows users to send and receive money easily through…
Instacart is a leading online grocery delivery and pick-up service in North America. The company partners with various retailers to…
Duolingo is a language-learning platform that offers both free and premium services to users worldwide. Its mission is to make…
Wise is a financial technology company that enables seamless international money transfers, with a focus on transparency, low fees, and…
Chewy is a leading online retailer of pet food and pet-related products. The company’s mission is to be the most…
