Blog Posts

Here you can read articles, news and my thoughts on the industry — not that anyone’s asking.

  • ConvertKit is now kit.com

    ConvertKit is now kit.com

    Kit, the email-first operating system for creators, introduced a major brand update that includes a new logo, brand name, fresh visual identity, and renewed purpose. This move is a major shift for one of the most recognized platforms in the creator economy. Read more

  • Do brand moats make a company indestructible?

    Do brand moats make a company indestructible?

    I wasn’t going to post this article, but then I listened to Scott Galloway’s Prof G Markets episode, where they talked about how Nike’s dependence on its brand might have led to its downfall and It got me thinking… this blog post feels especially relevant right now, with one of the strongest brand moats showing… Read more

  • The wild story of loom.com, the $150K domain name

    The wild story of loom.com, the $150K domain name

    After Loom closed their Series A, Shahed Khan and his team made a bold move — they spent $150,000 to get their hands on loom.com. It might sound like a lot, but how they managed to pull it off is still one of the wildest stories in the company’s history. Read more

  • My Top 10 Domain Name Picks of Last Week

    My Top 10 Domain Name Picks of Last Week

    The most interesting domain names I’ve come across over the past seven days. Read more

  • Spare Labs is now spare.com

    Spare Labs is now spare.com

    Fuelled by their recent $42M in Series B funding, the shift to Spare.com is a strategic move to reflect the company’s growing influence in the paratransit and microtransit sectors, and to position itself as a more accessible and forward-thinking partner for global transit agencies. Read more

  • Envato Rebrand

    Envato Rebrand

    Envato, a leading marketplace for creative assets introduced a comprehensive rebrand that includes a fresh visual and sonic identity. This move signifies a major shift for one of the most influential brands in the creative industry, aiming to better reflect their evolving mission and to inspire their creative community. By redefining who they are and… Read more

How to build a brand

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  • Doodles

    Doodles

    Doodles is a community-driven Web3 brand that focuses on creating joyful, hand-drawn characters and digital collectibles. Known for its vibrant, pastel-colored art style and unique characters, Doodles has grown to become one of the most iconic projects in the NFT space. The brand leverages blockchain technology to offer an immersive digital experience, bridging the gap… Read more

  • Rivian

    Rivian

    Rivian is an American electric vehicle manufacturer focused on redefining sustainable transportation with adventure-ready, all-electric trucks and SUVs. The brand’s mission is to create innovative, environmentally conscious vehicles that enable exploration while minimizing impact on the planet. Rivian’s products, including the R1T pickup and R1S SUV, are designed for both everyday use and rugged, off-road… Read more

  • Crumbl

    Crumbl

    Crumbl Cookies is a specialty cookie bakery known for its rotating weekly menu of unique, freshly baked cookies. The company combines high-quality ingredients with an innovative flavor rotation, creating an engaging and novel experience for customers Read more

  • Humane

    Humane

    Humane is pioneering the development of AI-driven personal devices that allow natural, intuitive interaction without the dependency on screens. Their mission centers around designing innovative hardware and software solutions that empower individuals by allowing them to engage with technology seamlessly and responsibly, while maintaining control over their data. Read more

  • Venmo

    Venmo

    Venmo is a digital wallet and peer-to-peer (P2P) payment service that allows users to send and receive money easily through a mobile app. The platform is widely known for its social aspect, enabling users to share payment activities with friends in a feed-like format. Venmo focuses on making money transfers easy, fast, and social, catering… Read more

  • Instacart

    Instacart

    Instacart is a leading online grocery delivery and pick-up service in North America. The company partners with various retailers to offer customers same-day delivery or scheduled grocery orders. Instacart’s platform enables users to shop for groceries and other essential items from a variety of stores, including national chains and local specialty shops, with delivery or… Read more