My Thoughts
Here you can read articles, news and my thoughts on the industry — not that anyone’s asking.
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adidas x OFFICE Present Café Taekwondo
adidas and OFFICE teamed up for an exclusive event at Covent Garden’s WA Café on July 26th, introducing the Taekwondo Café—a unique fusion of fashion and café culture. From 12 PM to 5:30 PM, guests were treated to adidas-branded cakes, iced drinks, and a first look at the latest adidas Taekwondo sneaker. Read more
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Verizon Rebrand
Earlier this year, Verizon one of the most recognizable telecom companies in the world introduced a comprehensive rebrand that included a fresh visual identity and a new ad campaign. This move signifies a major shift to align more closely with the company’s evolving customer expectations, aka the younger more digitally-savvy generation. Read more
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What does the term “Brand” really mean?
The term “brand” is often thrown around, but what does it really mean? Many people mistakenly believe that a brand is simply a logo or a color scheme. However, a true brand encompasses much more than these visual elements. Let’s dive deeper into what makes a brand and why it’s crucial for businesses of all… Read more
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AI Concepts: Bumble Paris Olympics 2024
For the Paris Olympics 2024, i conceptualized an innovative Bumble sportswear-inspired retail pop-up shop, designed to captivate and engage attendees. The event featured a dynamic DJ, high-profile celebrity guest appearances, and a meet-and-greet session. Read more
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Bumble x GoodNews Coffee “Le Cafe Bumble”
To celebrate the Paris Olympics, Bumble and GoodNews Coffee partnered on “Le Cafe Bumble,” a coffee shop pop-up at 115 Boulevard Saint-Germain, 75006 in Paris. The pop-up featured exclusive GoodNews merch called “Good Gifts,” a DJ, and Bumble’s exclusive drink: the Bumble Latte. Read more
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Claude 3: It’s time to start thinking about how AI can change (or disrupt) your job
Imagine a future where computers can hold nuanced conversations in Japanese, offer graduate-level analysis or maybe explain a 100 page PDF to you like you’re 5 – I think the future came early because we just got Claude 3. If you’re asking what is Claude 3 i’ve never even heard of a Claude 2, don’t… Read more
How to build a brand
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Bobino Bagel
Bobino Bakery is a modern artisan bakery known for crafting high-quality, freshly baked goods with a focus on natural ingredients and traditional techniques. From sourdough breads to exquisite pastries and cakes, Bobino Bakery prides itself on delivering memorable flavors that bring a touch of joy to everyday life. Read more
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Marshmallow
Marshmallow Insurance is a technology-driven insurance company specializing in providing affordable and accessible car insurance, particularly catering to underserved demographics such as immigrants, expats and people with thin credit histories. Read more
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Coinbase
Coinbase is a leading cryptocurrency exchange platform that allows users to buy, sell, and store digital assets like Bitcoin, Ethereum and stablecoins. Their mission is to create an open financial system for the world and make crypto accessible to everyone. Coinbase is a gateway for both beginners and experienced traders in the digital currency space. Read more
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Perplexity
Perplexity is an innovative AI company that provides cutting-edge solutions for knowledge discovery, conversational AI, and natural language understanding. Its mission is to democratize access to advanced AI tools, enabling individuals and organizations to explore and interact with information in intuitive and impactful ways. Read more
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Starlink
Starlink provides high-speed, low-latency satellite internet connectivity, focusing on underserved and remote areas. Its mission is to bridge the digital divide by delivering reliable internet to regions where traditional networks are unavailable or unreliable. The service operates through a constellation of low Earth orbit (LEO) satellites. Read more
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Doodles
Doodles is a community-driven Web3 brand that focuses on creating joyful, hand-drawn characters and digital collectibles. Known for its vibrant, pastel-colored art style and unique characters, Doodles has grown to become one of the most iconic projects in the NFT space. The brand leverages blockchain technology to offer an immersive digital experience, bridging the gap… Read more
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Rivian
Rivian is an American electric vehicle manufacturer focused on redefining sustainable transportation with adventure-ready, all-electric trucks and SUVs. The brand’s mission is to create innovative, environmentally conscious vehicles that enable exploration while minimizing impact on the planet. Rivian’s products, including the R1T pickup and R1S SUV, are designed for both everyday use and rugged, off-road… Read more
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Humane
Humane is pioneering the development of AI-driven personal devices that allow natural, intuitive interaction without the dependency on screens. Their mission centers around designing innovative hardware and software solutions that empower individuals by allowing them to engage with technology seamlessly and responsibly, while maintaining control over their data. Read more
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Venmo
Venmo is a digital wallet and peer-to-peer (P2P) payment service that allows users to send and receive money easily through a mobile app. The platform is widely known for its social aspect, enabling users to share payment activities with friends in a feed-like format. Venmo focuses on making money transfers easy, fast, and social, catering… Read more