I work across creative, technology and production teams to help them speak the same language.
In a nutshell, i’m a creative technologist.
What i do well is leverage my understanding of market trends and user experience to translate business goals into digital products.
How to build a brand
Here i talk strategy and tactics of some of the best brands in the business — oh and i score them too.
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Palmetto is a clean energy technology company delivering residential solar installation, energy monitoring, and ongoing support. Their mission is to make clean energy accessible and affordable for homeowners through software-enabled…
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Solflare is a non-custodial digital wallet built specifically for the Solana blockchain. It allows users to securely store, send, stake, and swap Solana-based assets, including NFTs and tokens. Solflare’s mission…
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Fluz is a social cashback platform that transforms everyday spending into a powerful earning tool. Through virtual cards, digital gift cards and a viral referral network, their users earn instant…
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Windsurf is an AI-native development environment built to transform the way software is written, maintained and shipped. Unlike traditional editors with AI add-ons, Windsurf embeds intelligence at the core, offering…
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Bobino Bakery is a modern artisan bakery known for crafting high-quality, freshly baked goods with a focus on natural ingredients and traditional techniques. From sourdough breads to exquisite pastries and…
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Marshmallow Insurance is a technology-driven insurance company specializing in providing affordable and accessible car insurance, particularly catering to underserved demographics such as immigrants, expats and people with thin credit histories.
My Thoughts
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Creating the most exciting sport on earth, MotoGP
MotoGP has introduced an all-new brand identity, in collaboration with visionary design studio Pentagram. Unveiled by MotoGP Promoter and Rights Holder Dorna, the challenge was to present MotoGP as “the most exciting sport on earth” and to transform the world’s greatest motorcycle event into a digital-first global entertainment brand. Read more
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Uber’s 2018 refresh was way ahead of it’s time
It’s 2018, and Uber is preparing for their IPO the following year. Things are changing, and changing fast. Uber had a new CEO, new senior leadership, and were now operating in 650+ cities globally, with a wildly diverse fleet of vehicles ranging from cars to bikes to tuk-tuks — even helicopters and “flying cars”. Read more
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Kleenex celebrates 100 Years with a fresh brand identity
To celebrate their 100th anniversary, Kleenex introduced a refreshed brand identity in collaboration with Turner Duckworth. Developed with their parent company, Kimberly-Clark, the new global visual identity draws inspiration from “a mean case of the sniffles”. Read more
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Introducing the new PayPal brand identity
Last month, PayPal one of the most recognized names in digital payments, unveiled a refreshed brand identity developed in collaboration with Pentagram partner Andrea Trabucco-Campos, aimed at boldening the simplicity that defines PayPal’s user experience. Read more
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ConvertKit is now kit.com
Kit, the email-first operating system for creators, introduced a major brand update that includes a new logo, brand name, fresh visual identity, and renewed purpose. This move is a major shift for one of the most recognized platforms in the creator economy. Read more
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The wild story of loom.com, the $150K domain name
After Loom closed their Series A, Shahed Khan and his team made a bold move — they spent $150,000 to get their hands on loom.com. It might sound like a lot, but how they managed to pull it off is still one of the wildest stories in the company’s history. Read more