I work across creative, technology and production teams to help them speak the same language.
In a nutshell, i’m a creative technologist.
What i do well is leverage my understanding of market trends and user experience to translate business goals into digital products.
How to build a brand
Here i talk strategy and tactics of some of the best brands in the business — oh and i score them too.
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Solflare is a non-custodial digital wallet built specifically for the Solana blockchain. It allows users to securely store, send, stake, and swap Solana-based assets, including NFTs and tokens. Solflare’s mission…
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Fluz is a social cashback platform that transforms everyday spending into a powerful earning tool. Through virtual cards, digital gift cards and a viral referral network, their users earn instant…
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Windsurf is an AI-native development environment built to transform the way software is written, maintained and shipped. Unlike traditional editors with AI add-ons, Windsurf embeds intelligence at the core, offering…
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Bobino Bakery is a modern artisan bakery known for crafting high-quality, freshly baked goods with a focus on natural ingredients and traditional techniques. From sourdough breads to exquisite pastries and…
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Marshmallow Insurance is a technology-driven insurance company specializing in providing affordable and accessible car insurance, particularly catering to underserved demographics such as immigrants, expats and people with thin credit histories.
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Coinbase is a leading cryptocurrency exchange platform that allows users to buy, sell, and store digital assets like Bitcoin, Ethereum and stablecoins. Their mission is to create an open financial…
My Thoughts
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Uber’s 2018 refresh was way ahead of it’s time
It’s 2018, and Uber is preparing for their IPO the following year. Things are changing, and changing fast. Uber had a new CEO, new senior leadership, and were now operating in 650+ cities globally, with a wildly diverse fleet of vehicles ranging from cars to bikes to tuk-tuks — even helicopters and “flying cars”. Read more
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Kleenex celebrates 100 Years with a fresh brand identity
To celebrate their 100th anniversary, Kleenex introduced a refreshed brand identity in collaboration with Turner Duckworth. Developed with their parent company, Kimberly-Clark, the new global visual identity draws inspiration from “a mean case of the sniffles”. Read more
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Introducing the new PayPal brand identity
Last month, PayPal one of the most recognized names in digital payments, unveiled a refreshed brand identity developed in collaboration with Pentagram partner Andrea Trabucco-Campos, aimed at boldening the simplicity that defines PayPal’s user experience. Read more
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ConvertKit is now kit.com
Kit, the email-first operating system for creators, introduced a major brand update that includes a new logo, brand name, fresh visual identity, and renewed purpose. This move is a major shift for one of the most recognized platforms in the creator economy. Read more
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The wild story of loom.com, the $150K domain name
After Loom closed their Series A, Shahed Khan and his team made a bold move — they spent $150,000 to get their hands on loom.com. It might sound like a lot, but how they managed to pull it off is still one of the wildest stories in the company’s history. Read more
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Spare Labs is now spare.com
Fuelled by their recent $42M in Series B funding, the shift to Spare.com is a strategic move to reflect the company’s growing influence in the paratransit and microtransit sectors, and to position itself as a more accessible and forward-thinking partner for global transit agencies. Read more