I work across creative, technology and production teams to help them speak the same language.
In a nutshell, i’m a creative technologist.
What i do well is leverage my understanding of market trends and user experience to translate business goals into digital products.
Rebrand Gallery
Here you can browse the latest visual identities and rebrands from across the industry. view all →
How to build a brand
Here i talk strategy and tactics of some of the best brands in the business. View all →

Palmetto is a clean energy technology company delivering residential solar installation and energy monitoring. Their mission is to make clean…

Solflare is a non-custodial digital wallet built specifically for the Solana blockchain. Solflare allows users to securely store, send, stake,…

Fluz is a social cashback platform that transforms everyday spending into a powerful earning tool. Through virtual cards, digital gift…

Windsurf is an AI-native development environment built to transform the way software is written, maintained and shipped. Unlike traditional editors…

Bobino Bakery is a modern artisan bakery known for crafting high-quality, freshly baked goods with a focus on natural ingredients…

Marshmallow Insurance is a technology-driven insurance company that provides affordable and accessible car insurance, particularly catering to underserved demographics such…
My Thoughts

Brand is a system, Cadillac finally has one
Cadillac needed to rethink what it meant to be Cadillac in the first place. A brand that once stood for status, innovation and American optimism had watched the world move… Read more

Sam Altman, Jony Ive, OpenAI and the shape of what’s next
What happens when one of the most influential designers of our generation takes the reins at one of the most transformative tech companies on the planet? We’re about to find… Read more

For the next generation of travelers, TripAdvisor
Founded in 2000, Tripadvisor was born from a simple idea that the best travel advice doesn’t come from guidebooks or glossy brochures, but from people who’ve actually been there. For… Read more

Creating AGI that benefits humanity, OpenAI
When OpenAI first burst onto the scene as a non-profit research lab, their identity felt almost incidental, a collection of scattered fonts, mismatched icons and a logo that hinted at… Read more













