I work across creative, technology and production teams to help them speak the same language.
In a nutshell, i’m a creative technologist.
What i do well is leverage my understanding of market trends and user experience to translate business goals into digital products.
Rebrand Gallery
Here you can browse the latest visual identities and rebrands from across the industry. view all →
How to build a brand
Here i talk strategy and tactics of some of the best brands in the business. View all →

Coinbase is a leading cryptocurrency exchange platform that allows users to buy, sell, and store digital assets like Bitcoin, Ethereum…

Perplexity is an innovative AI company that provides cutting-edge solutions for knowledge discovery, conversational AI, and natural language understanding. Its…

Starlink provides high-speed, low-latency satellite internet connectivity, focusing on underserved and remote areas. Its mission is to bridge the digital…

Doodles is a community-driven Web3 brand that focuses on creating joyful, hand-drawn characters and digital collectibles. Known for its vibrant,…

Rivian is an American electric vehicle manufacturer focused on redefining sustainable transportation with adventure-ready, all-electric trucks and SUVs. The brand’s…

Crumbl Cookies is a specialty cookie bakery known for its rotating weekly menu of unique, freshly baked cookies. The company…
My Thoughts

Experiences for every kind of person, Eventbrite
In 2020 we all felt it, too many screens, too much swiping and not enough presence. While tech helped us survive lockdown, it couldn’t replace the feeling of being there.… Read more

Fintech for the fun-loving, CashApp
Brands like Coinbase, Wealthsimple and Venmo have already shown that money doesn’t have to be boring. Buck and Cash App push that even further, reminding us that finance can be… Read more

New kid on the block, Lego
Lego has never been just a toy. They are a cultural icon, a platform for creativity and a masterclass in brand longevity. In their latest evolution, the Lego Group refined… Read more

Making global commerce feel local, eBay Evo
eBay is an ecosystem where people connect over shared passions, discover unique finds and build thriving businesses. But as commerce evolves, so must the experience that powers it. Enter eBay… Read more













