
Founded in 2000, Tripadvisor was born from a simple idea that the best travel advice doesn’t come from guidebooks or glossy brochures, but from people who’ve actually been there. For… Read more

When OpenAI first burst onto the scene as a non-profit research lab, their identity felt almost incidental, a collection of scattered fonts, mismatched icons and a logo that hinted at… Read more

In 2020 we all felt it, too many screens, too much swiping and not enough presence. While tech helped us survive lockdown, it couldn’t replace the feeling of being there.… Read more

Brands like Coinbase, Wealthsimple and Venmo have already shown that money doesn’t have to be boring. Buck and Cash App push that even further, reminding us that finance can be… Read more

Lego has never been just a toy. They are a cultural icon, a platform for creativity and a masterclass in brand longevity. In their latest evolution, the Lego Group refined… Read more

eBay is an ecosystem where people connect over shared passions, discover unique finds and build thriving businesses. But as commerce evolves, so must the experience that powers it. Enter eBay… Read more
My curated list of visual identities and rebrands from across the industry. view all →
Here i talk strategy and tactics of some of the best brands in the business. View all →

Humane is pioneering the development of AI-driven personal devices that allow natural, intuitive interaction without the dependency on screens. Their…

Venmo is a digital wallet and peer-to-peer (P2P) payment service that allows users to send and receive money easily through…

Instacart is a leading online grocery delivery and pick-up service in North America. The company partners with various retailers to…

Duolingo is a language-learning platform that offers both free and premium services to users worldwide. Its mission is to make…

Wise is a financial technology company that enables seamless international money transfers, with a focus on transparency, low fees, and…

Chewy is a leading online retailer of pet food and pet-related products. The company’s mission is to be the most…