My Thoughts
Here you can read articles, news and my thoughts on the industry — not that anyone’s asking.
Creating the most exciting sport on earth, MotoGP
MotoGP has introduced an all-new brand identity, in collaboration with visionary design studio Pentagram. Unveiled by MotoGP Promoter and Rights Holder Dorna, the challenge was to present MotoGP as “the… Read more
OpenAI acquires chat.com for $25M?
OpenAI made a move that shows just how serious they are about conversational AI, they bought chat.com. Not just any domain — the domain if you want to be synonymous… Read more
Uber’s 2018 refresh was way ahead of it’s time
It’s 2018, and Uber is preparing for their IPO the following year. Things are changing, and changing fast. Uber had a new CEO, new senior leadership, and were now operating… Read more
Kleenex celebrates 100 Years with a fresh brand identity
To celebrate their 100th anniversary, Kleenex introduced a refreshed brand identity in collaboration with Turner Duckworth. Developed with their parent company, Kimberly-Clark, the new global visual identity draws inspiration from… Read more
Introducing the new PayPal brand identity
Last month, PayPal one of the most recognized names in digital payments, unveiled a refreshed brand identity developed in collaboration with Pentagram partner Andrea Trabucco-Campos, aimed at boldening the simplicity… Read more
ConvertKit is now kit.com
Kit, the email-first operating system for creators, introduced a major brand update that includes a new logo, brand name, fresh visual identity, and renewed purpose. This move is a major… Read more
Rebrand Gallery
My curated list of visual identities and rebrands from across the industry. view all →
How to build a brand
Here i talk strategy and tactics of some of the best brands in the business. View all →
Girlfriend Collective is committed to creating high-quality, eco-friendly activewear that blends style and sustainability. The brand emphasizes ethical production practices,…
Loom is a video messaging platform that allows users to record their screen, voice, and face to create and share…
Dude Wipes offers innovative, convenient, and flushable personal care products designed for men who value hygiene and comfort. The brand…
Alani Nutrition aims to provide high-quality, delicious supplements and wellness products designed to support active, healthy lifestyles. The brand focuses…
Prime aims to provide high-quality, great-tasting hydration and energy products that support active lifestyles. The brand is focused on delivering…
Liquid Death aims to make hydration fun and edgy while promoting environmental sustainability. The brand is known for its irreverent…
