Blog Posts

Here you can read articles, news and my thoughts on the industry — not that anyone’s asking.

  • Envato Rebrand

    Envato Rebrand

    Envato, a leading marketplace for creative assets introduced a comprehensive rebrand that includes a fresh visual and sonic identity. This move signifies a major shift for one of the most influential brands in the creative industry, aiming to better reflect their evolving mission and to inspire their creative community. By redefining who they are and… Read more

  • AI Concepts: The 3% Rule

    AI Concepts: The 3% Rule

    The Adidas predator van activation had me thinking — what if we maintained everything but applied the 3% rule. The original activation was well executed, but as a creative professional, I would be remiss if I didn’t consider incorporating the 3% rule into this activation in some way. So here’s what I propose: maintain the original concept… Read more

  • adidas x OFFICE Present Café Taekwondo

    adidas x OFFICE Present Café Taekwondo

    adidas and OFFICE teamed up for an exclusive event at Covent Garden’s WA Café on July 26th, introducing the Taekwondo Café—a unique fusion of fashion and café culture. From 12 PM to 5:30 PM, guests were treated to adidas-branded cakes, iced drinks, and a first look at the latest adidas Taekwondo sneaker. Read more

  • Verizon Rebrand

    Verizon Rebrand

    Earlier this year, Verizon one of the most recognizable telecom companies in the world introduced a comprehensive rebrand that included a fresh visual identity and a new ad campaign. This move signifies a major shift to align more closely with the company’s evolving customer expectations, aka the younger more digitally-savvy generation. Read more

  • What does the term “Brand” really mean?

    What does the term “Brand” really mean?

    The term “brand” is often thrown around, but what does it really mean? Many people mistakenly believe that a brand is simply a logo or a color scheme. However, a true brand encompasses much more than these visual elements. Let’s dive deeper into what makes a brand and why it’s crucial for businesses of all… Read more

  • AI Concepts: Bumble Paris Olympics 2024

    AI Concepts: Bumble Paris Olympics 2024

    For the Paris Olympics 2024, i conceptualized an innovative Bumble sportswear-inspired retail pop-up shop, designed to captivate and engage attendees. The event featured a dynamic DJ, high-profile celebrity guest appearances, and a meet-and-greet session. Read more

How to build a brand

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  • Liquid Death

    Liquid Death

    Liquid Death aims to make hydration fun and edgy while promoting environmental sustainability. The brand is known for its irreverent and humorous marketing, which seeks to “murder your thirst” and reduce plastic waste by offering water in infinitely recyclable aluminum cans. Read more

  • Starface

    Starface

    Pimple patches have always been a hidden solution, designed to discreetly blend into the skin. But Starface is turning that idea on its head. Instead of hiding blemishes, Starface’s fun, star-shaped, brightly colored patches transform acne treatment into a bold statement of self-expression. Read more