My Thoughts
Here you can read articles, news and my thoughts on the industry — not that anyone’s asking.
Do brand moats make a company indestructible?
I wasn’t going to post this article, but then I listened to Scott Galloway’s Prof G Markets episode, where they talked about how Nike’s dependence on its brand might have… Read more
The wild story of loom.com, the $150K domain name
After Loom closed their Series A, Shahed Khan and his team made a bold move — they spent $150,000 to get their hands on loom.com. It might sound like a… Read more
My Top 10 Domain Name Picks of Last Week
The most interesting domain names I’ve come across over the past seven days. Read more
Spare Labs is now spare.com
Fuelled by their recent $42M in Series B funding, the shift to Spare.com is a strategic move to reflect the company’s growing influence in the paratransit and microtransit sectors, and… Read more
Envato Rebrand
Envato, a leading marketplace for creative assets introduced a comprehensive rebrand that includes a fresh visual and sonic identity. This move signifies a major shift for one of the most… Read more
AI Concepts: The 3% Rule
The Adidas predator van activation had me thinking — what if we maintained everything but applied the 3% rule. The original activation was well executed, but as a creative professional, I would… Read more
Rebrand Gallery
My curated list of visual identities and rebrands from across the industry. view all →
How to build a brand
Here i talk strategy and tactics of some of the best brands in the business. View all →
Palmetto is a clean energy technology company delivering residential solar installation and energy monitoring. Their mission is to make clean…
Solflare is a non-custodial digital wallet built specifically for the Solana blockchain. Solflare allows users to securely store, send, stake,…
Fluz is a social cashback platform that transforms everyday spending into a powerful earning tool. Through virtual cards, digital gift…
Windsurf is an AI-native development environment built to transform the way software is written, maintained and shipped. Unlike traditional editors…
Bobino Bakery is a modern artisan bakery known for crafting high-quality, freshly baked goods with a focus on natural ingredients…
Marshmallow Insurance is a technology-driven insurance company that provides affordable and accessible car insurance, particularly catering to underserved demographics such…
