My Thoughts
Here you can read articles, news and my thoughts on the industry — not that anyone’s asking.
adidas x OFFICE Present Café Taekwondo
adidas and OFFICE teamed up for an exclusive event at Covent Garden’s WA Café on July 26th, introducing the Taekwondo Café—a unique fusion of fashion and café culture. From 12… Read more
Verizon Rebrand
Earlier this year, Verizon one of the most recognizable telecom companies in the world introduced a comprehensive rebrand that included a fresh visual identity and a new ad campaign. This… Read more
What does the term “Brand” really mean?
The term “brand” is often thrown around, but what does it really mean? Many people mistakenly believe that a brand is simply a logo or a color scheme. However, a… Read more
AI Concepts: Bumble Paris Olympics 2024
For the Paris Olympics 2024, i conceptualized an innovative Bumble sportswear-inspired retail pop-up shop, designed to captivate and engage attendees. The event featured a dynamic DJ, high-profile celebrity guest appearances,… Read more
Bumble x GoodNews Coffee “Le Cafe Bumble”
To celebrate the Paris Olympics, Bumble and GoodNews Coffee partnered on “Le Cafe Bumble,” a coffee shop pop-up at 115 Boulevard Saint-Germain, 75006 in Paris. The pop-up featured exclusive GoodNews… Read more
Claude 3: It’s time to start thinking about how AI can change (or disrupt) your job
Imagine a future where computers can hold nuanced conversations in Japanese, offer graduate-level analysis or maybe explain a 100 page PDF to you like you’re 5 – I think the… Read more
Rebrand Gallery
My curated list of visual identities and rebrands from across the industry. view all →
How to build a brand
Here i talk strategy and tactics of some of the best brands in the business. View all →
Coinbase is a leading cryptocurrency exchange platform that allows users to buy, sell, and store digital assets like Bitcoin, Ethereum…
Perplexity is an innovative AI company that provides cutting-edge solutions for knowledge discovery, conversational AI, and natural language understanding. Its…
Starlink provides high-speed, low-latency satellite internet connectivity, focusing on underserved and remote areas. Its mission is to bridge the digital…
Doodles is a community-driven Web3 brand that focuses on creating joyful, hand-drawn characters and digital collectibles. Known for its vibrant,…
Rivian is an American electric vehicle manufacturer focused on redefining sustainable transportation with adventure-ready, all-electric trucks and SUVs. The brand’s…
Crumbl Cookies is a specialty cookie bakery known for its rotating weekly menu of unique, freshly baked cookies. The company…
