My Thoughts
Here you can read articles, news and my thoughts on the industry — not that anyone’s asking.
Making creativity free.af, Affinity
In March 2024 Canva acquired Affinity, the professional creative software suite developed by UK-based company Serif in 2014, the acquisition reportedly worth $580 million, brought Affinity’s three flagship applications Designer,… Read more
Making magic for a new generation, Google Gemini
For Google, Gemini is their next leap from turning queries into conversations, succeeding Bard with a promise of a new kind of exploration. Partnering with global design studio Porto Rocha,… Read more
The timeless way of building {software}
There’s a quality in great software that’s hard to name. You feel it in some of the tools you use daily. Products that don’t just work, but seem to know… Read more
Sam Altman, Jony Ive, OpenAI vs. iyO
Just weeks after i wrote about OpenAI’s acquisition of Jony Ive’s hardware startup LoveFrom to form a new joint venture called “io”, iyO (IYO Inc.), a smaller wearable-tech startup founded by… Read more
Brand is a system, Cadillac finally has one
Cadillac needed to rethink what it meant to be Cadillac in the first place. A brand that once stood for status, innovation and American optimism had watched the world move… Read more
Sam Altman, Jony Ive, OpenAI and the shape of what’s next
What happens when one of the most influential designers of our generation takes the reins at one of the most transformative tech companies on the planet? We’re about to find… Read more
Rebrand Gallery
My curated list of visual identities and rebrands from across the industry. view all →
How to build a brand
Here i talk strategy and tactics of some of the best brands in the business. View all →
Girlfriend Collective is committed to creating high-quality, eco-friendly activewear that blends style and sustainability. The brand emphasizes ethical production practices,…
Loom is a video messaging platform that allows users to record their screen, voice, and face to create and share…
Dude Wipes offers innovative, convenient, and flushable personal care products designed for men who value hygiene and comfort. The brand…
Alani Nutrition aims to provide high-quality, delicious supplements and wellness products designed to support active, healthy lifestyles. The brand focuses…
Prime aims to provide high-quality, great-tasting hydration and energy products that support active lifestyles. The brand is focused on delivering…
Liquid Death aims to make hydration fun and edgy while promoting environmental sustainability. The brand is known for its irreverent…
