My Thoughts
Here you can read articles, news and my thoughts on the industry — not that anyone’s asking.
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Uber’s 2018 refresh was way ahead of it’s time
It’s 2018, and Uber is preparing for their IPO the following year. Things are changing, and changing fast. Uber had a new CEO, new senior leadership, and were now operating in 650+ cities globally, with a wildly diverse fleet of vehicles ranging from cars to bikes to tuk-tuks — even helicopters and “flying cars”. Read more
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Kleenex celebrates 100 Years with a fresh brand identity
To celebrate their 100th anniversary, Kleenex introduced a refreshed brand identity in collaboration with Turner Duckworth. Developed with their parent company, Kimberly-Clark, the new global visual identity draws inspiration from “a mean case of the sniffles”. Read more
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Introducing the new PayPal brand identity
Last month, PayPal one of the most recognized names in digital payments, unveiled a refreshed brand identity developed in collaboration with Pentagram partner Andrea Trabucco-Campos, aimed at boldening the simplicity that defines PayPal’s user experience. Read more
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ConvertKit is now kit.com
Kit, the email-first operating system for creators, introduced a major brand update that includes a new logo, brand name, fresh visual identity, and renewed purpose. This move is a major shift for one of the most recognized platforms in the creator economy. Read more
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Do brand moats make a company indestructible?
I wasn’t going to post this article, but then I listened to Scott Galloway’s Prof G Markets episode, where they talked about how Nike’s dependence on its brand might have led to its downfall and It got me thinking… this blog post feels especially relevant right now, with one of the strongest brand moats showing… Read more
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The wild story of loom.com, the $150K domain name
After Loom closed their Series A, Shahed Khan and his team made a bold move — they spent $150,000 to get their hands on loom.com. It might sound like a lot, but how they managed to pull it off is still one of the wildest stories in the company’s history. Read more
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My Top 10 Domain Name Picks of Last Week
The most interesting domain names I’ve come across over the past seven days. Read more
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Spare Labs is now spare.com
Fuelled by their recent $42M in Series B funding, the shift to Spare.com is a strategic move to reflect the company’s growing influence in the paratransit and microtransit sectors, and to position itself as a more accessible and forward-thinking partner for global transit agencies. Read more
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Envato Rebrand
Envato, a leading marketplace for creative assets introduced a comprehensive rebrand that includes a fresh visual and sonic identity. This move signifies a major shift for one of the most influential brands in the creative industry, aiming to better reflect their evolving mission and to inspire their creative community. By redefining who they are and… Read more
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AI Concepts: The 3% Rule
The Adidas predator van activation had me thinking — what if we maintained everything but applied the 3% rule. The original activation was well executed, but as a creative professional, I would be remiss if I didn’t consider incorporating the 3% rule into this activation in some way. So here’s what I propose: maintain the original concept… Read more
How to build a brand
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Starface
Pimple patches have always been a hidden solution, designed to discreetly blend into the skin. But Starface is turning that idea on its head. Instead of hiding blemishes, Starface’s fun, star-shaped, brightly colored patches transform acne treatment into a bold statement of self-expression. Read more