I work across creative, technology and production teams to help them speak the same language.
In a nutshell, i’m a creative technologist.
I specialize in developing websites and digital services
I care deeply about user experience and using the web to craft compelling narratives.
Development
I’ve spent countless hours behind an IDE developing websites…
(10,000 but who’s counting?)
Design
and put in an insane amount of reps designing UIs in Figma.
(thank you coffee!)
But what i do well is leverage my understanding of market trends and user experience to translate business goals into digital products.
How to build a brand
Here i talk strategy and tactics of some of the best brands in the business — oh and i score them too.
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Instacart is a leading online grocery delivery and pick-up service in North America. The company partners with various retailers to offer customers same-day delivery or scheduled grocery orders. Instacart’s platform… Read more
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Duolingo is a language-learning platform that offers both free and premium services to users worldwide. Its mission is to make education accessible, fun, and effective by providing personalized, gamified learning… Read more
Brand Profile GPT
The Brand Profile Creator is a public GPT i created that lets you generate brand summaries in the same format I use in my How to Build a Brand series. Simply input a Brand Name and you’ll get a professional, well-structured summary that consistently returns the required data.
My Thoughts
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ConvertKit is now kit.com
Kit, the email-first operating system for creators, introduced a major brand update that includes a new logo, brand name, fresh visual identity, and renewed purpose. This move is a major shift for one of the most recognized platforms in the creator economy, aiming to better reflect their evolving mission to empower creators in building valuable… Read more
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The wild story of loom.com, the $150K domain name
After Loom closed their Series A, Shahed Khan and his team made a bold move — they spent $150,000 to get their hands on loom.com. It might sound like a lot, but how they managed to pull it off is still one of the wildest stories in the company’s history. Read more
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Spare Labs is now spare.com
Fuelled by their recent $42M in Series B funding, the shift to Spare.com is a strategic move to reflect the company’s growing influence in the paratransit and microtransit sectors, and to position itself as a more accessible and forward-thinking partner for global transit agencies. Read more
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Envato Rebrand
Envato, a leading marketplace for creative assets introduced a comprehensive rebrand that includes a fresh visual and sonic identity. This move signifies a major shift for one of the most influential brands in the creative industry, aiming to better reflect their evolving mission and to inspire their creative community. By redefining who they are and… Read more