I work across creative, technology and production teams to help them speak the same language.
In a nutshell, i’m a creative technologist.
What i do well is leverage my understanding of market trends and user experience to translate business goals into digital products.
How to build a brand
Here i talk strategy and tactics of some of the best brands in the business — oh and i score them too.
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Bobino Bakery is a modern artisan bakery known for crafting high-quality, freshly baked goods with a focus on natural ingredients and traditional techniques. From sourdough breads to exquisite pastries and…
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Marshmallow Insurance is a technology-driven insurance company specializing in providing affordable and accessible car insurance, particularly catering to underserved demographics such as immigrants, expats and people with thin credit histories.
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Coinbase is a leading cryptocurrency exchange platform that allows users to buy, sell, and store digital assets like Bitcoin, Ethereum and stablecoins. Their mission is to create an open financial…
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Perplexity is an innovative AI company that provides cutting-edge solutions for knowledge discovery, conversational AI, and natural language understanding. Its mission is to democratize access to advanced AI tools, enabling…
My Thoughts
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Sam Altman, Jony Ive, OpenAI vs. iyO
Just weeks after i wrote about OpenAI’s acquisition of Jony Ive’s hardware startup LoveFrom to form a new joint venture called “io”, iyO (IYO Inc.), a smaller wearable-tech startup founded by former Google engineer Jason Rugolo, filed a lawsuit on June 9th in the Northern District of California. The complaint alleges that OpenAI, along with Sam Altman and… Read more
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Brand is a system, Cadillac finally has one
Cadillac needed to rethink what it meant to be Cadillac in the first place. A brand that once stood for status, innovation and American optimism had watched the world move past its most iconic cues. Chrome and tailfins weren’t going to carry them into an all-electric future, and their next generation of drivers wasn’t looking… Read more
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Sam Altman, Jony Ive, OpenAI and the shape of what’s next
What happens when one of the most influential designers of our generation takes the reins at one of the most transformative tech companies on the planet? We’re about to find out. Sir Jony Ive, the mind behind the iMac, iPhone and Apple Watch is officially stepping into a creative leadership role at OpenAI, bringing his… Read more
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For the next generation of travelers, TripAdvisor
Founded in 2000, Tripadvisor was born from a simple idea that the best travel advice doesn’t come from guidebooks or glossy brochures, but from people who’ve actually been there. For over two decades, travelers have used TripAdvisor to share their honest opinions, posting over 830M contributions and helping more than 460M people each month navigate… Read more
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Creating AGI that benefits humanity, OpenAI
When OpenAI first burst onto the scene as a non-profit research lab, their identity felt almost incidental, a collection of scattered fonts, mismatched icons and a logo that hinted at promise without fully articulating it. As the team behind ChatGPT watched usage surge from a modest experiment to nearly 800M WAU (122.6M DAU), it became… Read more
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Experiences for every kind of person, Eventbrite
In 2020 we all felt it, too many screens, too much swiping and not enough presence. While tech helped us survive lockdown, it couldn’t replace the feeling of being there. Eventbrite recognized this faster than most brands. As the world slipped deeper into digital dependence, they doubled down on the thing their platform was always… Read more