I work across creative, technology and production teams to help them speak the same language.

In a nutshell, i’m a creative technologist.

I build websites and digital services

I care deeply about user experience and using the web to craft compelling narratives.

Development

I’ve spent countless hours behind an IDE developing websites…

10,000 but who’s counting?

Design

…and put in an insane amount of reps designing UIs in Figma.

Thank you coffee!

But what i do well is leverage my understanding of market trends and user experience to translate business goals into digital products.

What the heck is a creative technologist? →

How to build a brand

View all →

Here i talk strategy and tactics of some of the best brands in the business — oh and i score them too.

  • Doodles

    Doodles is a community-driven Web3 brand that focuses on creating joyful, hand-drawn characters and digital collectibles. Known for its vibrant, pastel-colored art style and unique characters, Doodles has grown to…

  • Rivian

    Rivian is an American electric vehicle manufacturer focused on redefining sustainable transportation with adventure-ready, all-electric trucks and SUVs. The brand’s mission is to create innovative, environmentally conscious vehicles that enable…

  • Crumbl

    Crumbl Cookies is a specialty cookie bakery known for its rotating weekly menu of unique, freshly baked cookies. The company combines high-quality ingredients with an innovative flavor rotation, creating an…

  • Humane

    Humane is pioneering the development of AI-driven personal devices that allow natural, intuitive interaction without the dependency on screens. Their mission centers around designing innovative hardware and software solutions that…

My Thoughts

Blog →

  • OpenAI acquires chat.com for $25M?

    OpenAI acquires chat.com for $25M?

    OpenAI made a move that shows just how serious they are about conversational AI, they bought chat.com. Not just any domain — the domain if you want to be synonymous with conversational AI. In a move that’s almost reminiscent to the early 2000s dot-com boom, the pets.com era. Read more

  • Uber’s 2018 refresh was way ahead of it’s time

    Uber’s 2018 refresh was way ahead of it’s time

    It’s 2018, and Uber is preparing for their IPO the following year. Things are changing, and changing fast. Uber had a new CEO, new senior leadership, and were now operating in 650+ cities globally, with a wildly diverse fleet of vehicles ranging from cars to bikes to tuk-tuks — even helicopters and “flying cars”. Read more

  • Kleenex celebrates 100 Years with a fresh brand identity

    Kleenex celebrates 100 Years with a fresh brand identity

    To celebrate their 100th anniversary, Kleenex introduced a refreshed brand identity in collaboration with Turner Duckworth. Developed with their parent company, Kimberly-Clark, the new global visual identity draws inspiration from “a mean case of the sniffles”. Read more

  • Introducing the new PayPal brand identity

    Introducing the new PayPal brand identity

    Last month, PayPal one of the most recognized names in digital payments, unveiled a refreshed brand identity developed in collaboration with Pentagram partner Andrea Trabucco-Campos, aimed at boldening the simplicity that defines PayPal’s user experience. Read more