I work across creative, technology and production teams to help them speak the same language.

In a nutshell, i’m a creative technologist.

I specialize in developing websites and digital services

I care deeply about user experience and using the web to craft compelling narratives.

Development

I’ve spent countless hours behind an IDE developing websites…

(10,000 but who’s counting?)

Design

and put in an insane amount of reps designing UIs in Figma.

(thank you coffee!)

But what i do well is leverage my understanding of market trends and user experience to translate business goals into digital products.

What the heck is a creative technologist? →

How to build a brand

View all →

Here i talk strategy and tactics of some of the best brands in the business — oh and i score them too.

  • Wise.com

    Wise is a financial technology company that enables seamless international money transfers, with a focus on transparency, low fees, and real exchange rates. It offers a borderless, multi-currency account, allowing…

    Read more →

  • Girlfriend.com

    Girlfriend Collective is committed to creating high-quality, eco-friendly activewear that blends style and sustainability. The brand emphasizes ethical production practices, using recycled materials like old water bottles and fishing nets…

    Read more →

Brand Profile GPT

The Brand Profile Creator is a public GPT i created that lets you generate brand summaries in the same format I use in my How to Build a Brand series. Simply input a Brand Name and you’ll get a professional, well-structured summary that consistently returns the required data.

My Thoughts

Blog →

  • AI Concepts: The 3% Rule

    The Adidas predator van activation had me thinking — what if we maintained everything but applied the 3% rule. The original activation was well executed, but as a creative professional, I would be remiss if I didn’t consider incorporating the 3% rule into this activation in some way. So here’s what I propose: maintain the original concept…

    Read more →

  • adidas x OFFICE Present Café Taekwondo

    adidas and OFFICE teamed up for an exclusive event at Covent Garden’s WA Café on July 26th, introducing the Taekwondo Café—a unique fusion of fashion and café culture. From 12 PM to 5:30 PM, guests were treated to adidas-branded cakes, iced drinks, and a first look at the latest adidas Taekwondo sneaker.

    Read more →

  • Verizon Rebrand

    Earlier this year, Verizon one of the most recognizable telecom companies in the world introduced a comprehensive rebrand that included a fresh visual identity and a new ad campaign. This move signifies a major shift to align more closely with the company’s evolving customer expectations, aka the younger more digitally-savvy generation.

    Read more →

  • What does the term “Brand” really mean?

    The term “brand” is often thrown around, but what does it really mean? Many people mistakenly believe that a brand is simply a logo or a color scheme. However, a true brand encompasses much more than these visual elements. Let’s dive deeper into what makes a brand and why it’s crucial for businesses of all…

    Read more →