I work across creative, technology and production teams to help them speak the same language.

In a nutshell, i’m a creative technologist.

I build websites and digital services

I care deeply about user experience and using the web to craft compelling narratives.

Development

I’ve spent countless hours behind an IDE developing websites…

10,000 but who’s counting?

Design

…and put in an insane amount of reps designing UIs in Figma.

Thank you coffee!

What i do well is leverage my understanding of market trends and user experience to translate business goals into digital products.

What the heck is a creative technologist? →

How to build a brand

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Here i talk strategy and tactics of some of the best brands in the business — oh and i score them too.

  • Base

    Base is a secure, scalable, and user-friendly blockchain developed by Coinbase. Their network is designed to empower developers and businesses to create and scale decentralized applications (dApps). Developed with accessibility…

  • Coinbase

    Coinbase is a leading cryptocurrency exchange platform that allows users to buy, sell, and store digital assets like Bitcoin, Ethereum and stablecoins. Their mission is to create an open financial…

  • Perplexity

    Perplexity is an innovative AI company that provides cutting-edge solutions for knowledge discovery, conversational AI, and natural language understanding. Its mission is to democratize access to advanced AI tools, enabling…

  • Starlink

    Starlink provides high-speed, low-latency satellite internet connectivity, focusing on underserved and remote areas. Its mission is to bridge the digital divide by delivering reliable internet to regions where traditional networks…

My Thoughts

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  • Creating the most exciting sport on earth,  MotoGP

    Creating the most exciting sport on earth, MotoGP

    MotoGP has introduced an all-new brand identity, in collaboration with visionary design studio Pentagram. Unveiled by MotoGP Promoter and Rights Holder Dorna, the challenge was to present MotoGP as “the most exciting sport on earth” and to transform the world’s greatest motorcycle event into a digital-first global entertainment brand. Read more

  • Uber’s 2018 refresh was way ahead of it’s time

    Uber’s 2018 refresh was way ahead of it’s time

    It’s 2018, and Uber is preparing for their IPO the following year. Things are changing, and changing fast. Uber had a new CEO, new senior leadership, and were now operating in 650+ cities globally, with a wildly diverse fleet of vehicles ranging from cars to bikes to tuk-tuks — even helicopters and “flying cars”. Read more

  • Kleenex celebrates 100 Years with a fresh brand identity

    Kleenex celebrates 100 Years with a fresh brand identity

    To celebrate their 100th anniversary, Kleenex introduced a refreshed brand identity in collaboration with Turner Duckworth. Developed with their parent company, Kimberly-Clark, the new global visual identity draws inspiration from “a mean case of the sniffles”. Read more

  • Introducing the new PayPal brand identity

    Introducing the new PayPal brand identity

    Last month, PayPal one of the most recognized names in digital payments, unveiled a refreshed brand identity developed in collaboration with Pentagram partner Andrea Trabucco-Campos, aimed at boldening the simplicity that defines PayPal’s user experience. Read more