I work across creative, technology and production teams to help them speak the same language.
In a nutshell, i’m a creative technologist.
What i do well is leverage my understanding of market trends and user experience to translate business goals into digital products.
Rebrand Gallery
Here you can browse the latest visual identities and rebrands from across the industry. view all →
How to build a brand
Here i talk strategy and tactics of some of the best brands in the business. View all →

Coinbase is a leading cryptocurrency exchange platform that allows users to buy, sell, and store digital assets like Bitcoin, Ethereum…

Perplexity is an innovative AI company that provides cutting-edge solutions for knowledge discovery, conversational AI, and natural language understanding. Its…

Starlink provides high-speed, low-latency satellite internet connectivity, focusing on underserved and remote areas. Its mission is to bridge the digital…

Doodles is a community-driven Web3 brand that focuses on creating joyful, hand-drawn characters and digital collectibles. Known for its vibrant,…

Rivian is an American electric vehicle manufacturer focused on redefining sustainable transportation with adventure-ready, all-electric trucks and SUVs. The brand’s…

Crumbl Cookies is a specialty cookie bakery known for its rotating weekly menu of unique, freshly baked cookies. The company…
My Thoughts

Making creativity free.af, Affinity
In March 2024 Canva acquired Affinity, the professional creative software suite developed by UK-based company Serif in 2014, the acquisition reportedly worth $580 million, brought Affinity’s three flagship applications Designer,… Read more

Making magic for a new generation, Google Gemini
For Google, Gemini is their next leap from turning queries into conversations, succeeding Bard with a promise of a new kind of exploration. Partnering with global design studio Porto Rocha,… Read more

The timeless way of building {software}
There’s a quality in great software that’s hard to name. You feel it in some of the tools you use daily. Products that don’t just work, but seem to know… Read more

Sam Altman, Jony Ive, OpenAI vs. iyO
Just weeks after i wrote about OpenAI’s acquisition of Jony Ive’s hardware startup LoveFrom to form a new joint venture called “io”, iyO (IYO Inc.), a smaller wearable-tech startup founded by… Read more













