I work across creative, technology and production teams to help them speak the same language.
In a nutshell, i’m a creative technologist.
I specialize in developing websites and digital services
I care deeply about user experience and using the web to craft compelling narratives.
Development
I’ve spent countless hours behind an IDE developing websites…
(10,000 but who’s counting?)
Design
and put in an insane amount of reps designing UIs in Figma.
(thank you coffee!)
But what i do well is leverage my understanding of market trends and user experience to translate business goals into digital products.
How to build a brand
Here i talk strategy and tactics of some of the best brands in the business — oh and i score them too.
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Dude Wipes offers innovative, convenient, and flushable personal care products designed for men who value hygiene and comfort. The brand focuses on providing high-quality, eco-friendly wipes that are larger and…
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Alani Nutrition aims to provide high-quality, delicious supplements and wellness products designed to support active, healthy lifestyles. The brand focuses on transparency and scientifically-backed ingredients to ensure efficacy and safety.…
Brand Profile GPT
The Brand Profile Creator is a public GPT i created that lets you generate brand summaries in the same format I use in my How to Build a Brand series. Simply input a Brand Name and you’ll get a professional, well-structured summary that consistently returns the required data.
My Thoughts
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For the Paris Olympics 2024, i conceptualized an innovative Bumble sportswear-inspired retail pop-up shop, designed to captivate and engage attendees. The event featured a dynamic DJ, high-profile celebrity guest appearances, and a meet-and-greet session.
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To celebrate the Paris Olympics, Bumble and GoodNews Coffee partnered on “Le Cafe Bumble,” a coffee shop pop-up at 115 Boulevard Saint-Germain, 75006 in Paris. The pop-up featured exclusive GoodNews merch called “Good Gifts,” a DJ, and Bumble’s exclusive drink: the Bumble Latte.
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Imagine a future where computers can hold nuanced conversations in Japanese, offer graduate-level analysis or maybe explain a 100 page PDF to you like you’re 5 – I think the future came early because we just got Claude 3. If you’re asking what is Claude 3 i’ve never even heard of a Claude 2, don’t…