I work across creative, technology and production teams to help them speak the same language.
In a nutshell, i’m a creative technologist.
What i do well is leverage my understanding of market trends and user experience to translate business goals into digital products.
How to build a brand
Here i talk strategy and tactics of some of the best brands in the business — oh and i score them too.
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Coinbase is a leading cryptocurrency exchange platform that allows users to buy, sell, and store digital assets like Bitcoin, Ethereum and stablecoins. Their mission is to create an open financial…
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Perplexity is an innovative AI company that provides cutting-edge solutions for knowledge discovery, conversational AI, and natural language understanding. Its mission is to democratize access to advanced AI tools, enabling…
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Starlink provides high-speed, low-latency satellite internet connectivity, focusing on underserved and remote areas. Its mission is to bridge the digital divide by delivering reliable internet to regions where traditional networks…
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Doodles is a community-driven Web3 brand that focuses on creating joyful, hand-drawn characters and digital collectibles. Known for its vibrant, pastel-colored art style and unique characters, Doodles has grown to…
My Thoughts
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Making magic for a new generation, Google Gemini
For Google, Gemini is their next leap from turning queries into conversations, succeeding Bard with a promise of a new kind of exploration. Partnering with global design studio Porto Rocha, their goal was to make Gemini the Google Magic for a new generation. A goal that required Google to reclaim the Spark. Read more
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The timeless way of building {software}
There’s a quality in great software that’s hard to name. You feel it in some of the tools you use daily. Products that don’t just work, but seem to know how you want to work. Products that feel inevitable. Architect Christopher Alexander described this feeling in physical buildings, but his words are just as relevant,… Read more
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Sam Altman, Jony Ive, OpenAI vs. iyO
Just weeks after i wrote about OpenAI’s acquisition of Jony Ive’s hardware startup LoveFrom to form a new joint venture called “io”, iyO (IYO Inc.), a smaller wearable-tech startup founded by former Google engineer Jason Rugolo, filed a lawsuit on June 9th in the Northern District of California. The complaint alleges that OpenAI, along with Sam Altman and… Read more
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Brand is a system, Cadillac finally has one
Cadillac needed to rethink what it meant to be Cadillac in the first place. A brand that once stood for status, innovation and American optimism had watched the world move past its most iconic cues. Chrome and tailfins weren’t going to carry them into an all-electric future, and their next generation of drivers wasn’t looking… Read more
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Sam Altman, Jony Ive, OpenAI and the shape of what’s next
What happens when one of the most influential designers of our generation takes the reins at one of the most transformative tech companies on the planet? We’re about to find out. Sir Jony Ive, the mind behind the iMac, iPhone and Apple Watch is officially stepping into a creative leadership role at OpenAI, bringing his… Read more
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For the next generation of travelers, TripAdvisor
Founded in 2000, Tripadvisor was born from a simple idea that the best travel advice doesn’t come from guidebooks or glossy brochures, but from people who’ve actually been there. For over two decades, travelers have used TripAdvisor to share their honest opinions, posting over 830M contributions and helping more than 460M people each month navigate… Read more