
Founded in 2000, Tripadvisor was born from a simple idea that the best travel advice doesn’t come from guidebooks or glossy brochures, but from people who’ve actually been there. For… Read more

When OpenAI first burst onto the scene as a non-profit research lab, their identity felt almost incidental, a collection of scattered fonts, mismatched icons and a logo that hinted at… Read more

In 2020 we all felt it, too many screens, too much swiping and not enough presence. While tech helped us survive lockdown, it couldn’t replace the feeling of being there.… Read more

Brands like Coinbase, Wealthsimple and Venmo have already shown that money doesn’t have to be boring. Buck and Cash App push that even further, reminding us that finance can be… Read more

Lego has never been just a toy. They are a cultural icon, a platform for creativity and a masterclass in brand longevity. In their latest evolution, the Lego Group refined… Read more

eBay is an ecosystem where people connect over shared passions, discover unique finds and build thriving businesses. But as commerce evolves, so must the experience that powers it. Enter eBay… Read more
My curated list of visual identities and rebrands from across the industry. view all →
Here i talk strategy and tactics of some of the best brands in the business. View all →

Coinbase is a leading cryptocurrency exchange platform that allows users to buy, sell, and store digital assets like Bitcoin, Ethereum…

Perplexity is an innovative AI company that provides cutting-edge solutions for knowledge discovery, conversational AI, and natural language understanding. Its…

Starlink provides high-speed, low-latency satellite internet connectivity, focusing on underserved and remote areas. Its mission is to bridge the digital…

Doodles is a community-driven Web3 brand that focuses on creating joyful, hand-drawn characters and digital collectibles. Known for its vibrant,…

Rivian is an American electric vehicle manufacturer focused on redefining sustainable transportation with adventure-ready, all-electric trucks and SUVs. The brand’s…

Crumbl Cookies is a specialty cookie bakery known for its rotating weekly menu of unique, freshly baked cookies. The company…