My Thoughts

Here you can read articles, news and my thoughts on the industry — not that anyone’s asking.

Rebrand Gallery

My curated list of visual identities and rebrands from across the industry. view all →

How to build a brand

Here i talk strategy and tactics of some of the best brands in the business. View all →

  • Coinbase

    Coinbase is a leading cryptocurrency exchange platform that allows users to buy, sell, and store digital assets like Bitcoin, Ethereum…

  • Perplexity

    Perplexity is an innovative AI company that provides cutting-edge solutions for knowledge discovery, conversational AI, and natural language understanding. Its…

  • Starlink

    Starlink provides high-speed, low-latency satellite internet connectivity, focusing on underserved and remote areas. Its mission is to bridge the digital…

  • Doodles

    Doodles is a community-driven Web3 brand that focuses on creating joyful, hand-drawn characters and digital collectibles. Known for its vibrant,…

  • Rivian

    Rivian is an American electric vehicle manufacturer focused on redefining sustainable transportation with adventure-ready, all-electric trucks and SUVs. The brand’s…

  • Crumbl

    Crumbl Cookies is a specialty cookie bakery known for its rotating weekly menu of unique, freshly baked cookies. The company…