
Founded in 2000, Tripadvisor was born from a simple idea that the best travel advice doesn’t come from guidebooks or glossy brochures, but from people who’ve actually been there. For… Read more

When OpenAI first burst onto the scene as a non-profit research lab, their identity felt almost incidental, a collection of scattered fonts, mismatched icons and a logo that hinted at… Read more

In 2020 we all felt it, too many screens, too much swiping and not enough presence. While tech helped us survive lockdown, it couldn’t replace the feeling of being there.… Read more

Brands like Coinbase, Wealthsimple and Venmo have already shown that money doesn’t have to be boring. Buck and Cash App push that even further, reminding us that finance can be… Read more

Lego has never been just a toy. They are a cultural icon, a platform for creativity and a masterclass in brand longevity. In their latest evolution, the Lego Group refined… Read more

eBay is an ecosystem where people connect over shared passions, discover unique finds and build thriving businesses. But as commerce evolves, so must the experience that powers it. Enter eBay… Read more
My curated list of visual identities and rebrands from across the industry. view all →
Here i talk strategy and tactics of some of the best brands in the business. View all →

Girlfriend Collective is committed to creating high-quality, eco-friendly activewear that blends style and sustainability. The brand emphasizes ethical production practices,…

Loom is a video messaging platform that allows users to record their screen, voice, and face to create and share…

Dude Wipes offers innovative, convenient, and flushable personal care products designed for men who value hygiene and comfort. The brand…

Alani Nutrition aims to provide high-quality, delicious supplements and wellness products designed to support active, healthy lifestyles. The brand focuses…

Prime aims to provide high-quality, great-tasting hydration and energy products that support active lifestyles. The brand is focused on delivering…

Liquid Death aims to make hydration fun and edgy while promoting environmental sustainability. The brand is known for its irreverent…