Blog Posts

Here you can read articles, news and my thoughts on the industry — not that anyone’s asking.

How to build a brand

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  • Rivian

    Rivian

    Rivian is an American electric vehicle manufacturer focused on redefining sustainable transportation with adventure-ready, all-electric trucks and SUVs. The brand’s mission is to create innovative, environmentally conscious vehicles that enable exploration while minimizing impact on the planet. Rivian’s products, including the R1T pickup and R1S SUV, are designed for both everyday use and rugged, off-road… Read more

  • Crumbl

    Crumbl

    Crumbl Cookies is a specialty cookie bakery known for its rotating weekly menu of unique, freshly baked cookies. The company combines high-quality ingredients with an innovative flavor rotation, creating an engaging and novel experience for customers Read more

  • Humane

    Humane

    Humane is pioneering the development of AI-driven personal devices that allow natural, intuitive interaction without the dependency on screens. Their mission centers around designing innovative hardware and software solutions that empower individuals by allowing them to engage with technology seamlessly and responsibly, while maintaining control over their data. Read more

  • Venmo

    Venmo

    Venmo is a digital wallet and peer-to-peer (P2P) payment service that allows users to send and receive money easily through a mobile app. The platform is widely known for its social aspect, enabling users to share payment activities with friends in a feed-like format. Venmo focuses on making money transfers easy, fast, and social, catering… Read more

  • Instacart

    Instacart

    Instacart is a leading online grocery delivery and pick-up service in North America. The company partners with various retailers to offer customers same-day delivery or scheduled grocery orders. Instacart’s platform enables users to shop for groceries and other essential items from a variety of stores, including national chains and local specialty shops, with delivery or… Read more

  • Duolingo

    Duolingo

    Duolingo is a language-learning platform that offers both free and premium services to users worldwide. Its mission is to make education accessible, fun, and effective by providing personalized, gamified learning experiences in over 40 languages. Duolingo’s platform includes mobile apps and a website, allowing users to learn at their own pace through a mix of… Read more