My Thoughts
Here you can read articles, news and my thoughts on the industry — not that anyone’s asking.
Do brand moats make a company indestructible?
I wasn’t going to post this article, but then I listened to Scott Galloway’s Prof G Markets episode, where they talked about how Nike’s dependence on its brand might have… Read more
The wild story of loom.com, the $150K domain name
After Loom closed their Series A, Shahed Khan and his team made a bold move — they spent $150,000 to get their hands on loom.com. It might sound like a… Read more
My Top 10 Domain Name Picks of Last Week
The most interesting domain names I’ve come across over the past seven days. Read more
Spare Labs is now spare.com
Fuelled by their recent $42M in Series B funding, the shift to Spare.com is a strategic move to reflect the company’s growing influence in the paratransit and microtransit sectors, and… Read more
Envato Rebrand
Envato, a leading marketplace for creative assets introduced a comprehensive rebrand that includes a fresh visual and sonic identity. This move signifies a major shift for one of the most… Read more
AI Concepts: The 3% Rule
The Adidas predator van activation had me thinking — what if we maintained everything but applied the 3% rule. The original activation was well executed, but as a creative professional, I would… Read more
Rebrand Gallery
My curated list of visual identities and rebrands from across the industry. view all →
How to build a brand
Here i talk strategy and tactics of some of the best brands in the business. View all →
Girlfriend Collective is committed to creating high-quality, eco-friendly activewear that blends style and sustainability. The brand emphasizes ethical production practices,…
Loom is a video messaging platform that allows users to record their screen, voice, and face to create and share…
Dude Wipes offers innovative, convenient, and flushable personal care products designed for men who value hygiene and comfort. The brand…
Alani Nutrition aims to provide high-quality, delicious supplements and wellness products designed to support active, healthy lifestyles. The brand focuses…
Prime aims to provide high-quality, great-tasting hydration and energy products that support active lifestyles. The brand is focused on delivering…
Liquid Death aims to make hydration fun and edgy while promoting environmental sustainability. The brand is known for its irreverent…
