Blog Posts
Here you can read articles, news and my thoughts on the industry — not that anyone’s asking.
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ConvertKit is now kit.com
Kit, the email-first operating system for creators, introduced a major brand update that includes a new logo, brand name, fresh visual identity, and renewed purpose. This move is a major shift for one of the most recognized platforms in the creator economy. Read more
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Do brand moats make a company indestructible?
I wasn’t going to post this article, but then I listened to Scott Galloway’s Prof G Markets episode, where they talked about how Nike’s dependence on its brand might have led to its downfall and It got me thinking… this blog post feels especially relevant right now, with one of the strongest brand moats showing… Read more
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The wild story of loom.com, the $150K domain name
After Loom closed their Series A, Shahed Khan and his team made a bold move — they spent $150,000 to get their hands on loom.com. It might sound like a lot, but how they managed to pull it off is still one of the wildest stories in the company’s history. Read more
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My Top 10 Domain Name Picks of Last Week
The most interesting domain names I’ve come across over the past seven days. Read more
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Spare Labs is now spare.com
Fuelled by their recent $42M in Series B funding, the shift to Spare.com is a strategic move to reflect the company’s growing influence in the paratransit and microtransit sectors, and to position itself as a more accessible and forward-thinking partner for global transit agencies. Read more
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Envato Rebrand
Envato, a leading marketplace for creative assets introduced a comprehensive rebrand that includes a fresh visual and sonic identity. This move signifies a major shift for one of the most influential brands in the creative industry, aiming to better reflect their evolving mission and to inspire their creative community. By redefining who they are and… Read more
How to build a brand
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Duolingo
Duolingo is a language-learning platform that offers both free and premium services to users worldwide. Its mission is to make education accessible, fun, and effective by providing personalized, gamified learning experiences in over 40 languages. Duolingo’s platform includes mobile apps and a website, allowing users to learn at their own pace through a mix of… Read more
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Wise.com
Wise is a financial technology company that enables seamless international money transfers, with a focus on transparency, low fees, and real exchange rates. It offers a borderless, multi-currency account, allowing individuals and businesses to hold and exchange multiple currencies globally. Read more
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Chewy.com
Chewy is a leading online retailer of pet food and pet-related products. The company’s mission is to be the most trusted and convenient destination for pet parents everywhere. With a customer-centric approach, Chewy offers a wide variety of products that cater to different types of pets, including dogs, cats, birds, and reptiles. Read more
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Girlfriend.com
Girlfriend Collective is committed to creating high-quality, eco-friendly activewear that blends style and sustainability. The brand emphasizes ethical production practices, using recycled materials like old water bottles and fishing nets to create its apparel. Girlfriend Collective promotes inclusivity, offering a diverse range of sizes and styles to cater to all body types, and is focused… Read more
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Loom.com
Loom is a video messaging platform that allows users to record their screen, voice, and face to create and share videos quickly and efficiently. Its core mission is to streamline communication by replacing lengthy emails and meetings with easily shareable, short video messages that enhance productivity and collaboration across teams. Read more
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Dude Wipes
Dude Wipes offers innovative, convenient, and flushable personal care products designed for men who value hygiene and comfort. The brand focuses on providing high-quality, eco-friendly wipes that are larger and more durable than traditional alternatives. Dude Wipes emphasizes simplicity and practicality, catering to men who appreciate humor and straightforwardness in their daily routines. Read more