Blog Posts
Here you can read articles, news and my thoughts on the industry — not that anyone’s asking.
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ConvertKit is now kit.com
Kit, the email-first operating system for creators, introduced a major brand update that includes a new logo, brand name, fresh visual identity, and renewed purpose. This move is a major shift for one of the most recognized platforms in the creator economy, aiming to better reflect their evolving mission to empower creators in building valuable…
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Do brand moats make a company indestructible?
I wasn’t going to post this article, but then I listened to Scott Galloway’s Prof G Markets episode, where they talked about how Nike’s dependence on its brand might have led to its downfall and It got me thinking… this blog post feels especially relevant right now, with one of the strongest brand moats showing…
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The wild story of loom.com, the $150K domain name
After Loom closed their Series A, Shahed Khan and his team made a bold move — they spent $150,000 to get their hands on loom.com. It might sound like a lot, but how they managed to pull it off is still one of the wildest stories in the company’s history.
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My Top 10 Domain Name Picks of Last Week
The most interesting domain names I’ve come across over the past seven days.
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Spare Labs is now spare.com
Fuelled by their recent $42M in Series B funding, the shift to Spare.com is a strategic move to reflect the company’s growing influence in the paratransit and microtransit sectors, and to position itself as a more accessible and forward-thinking partner for global transit agencies.
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Envato Rebrand
Envato, a leading marketplace for creative assets introduced a comprehensive rebrand that includes a fresh visual and sonic identity. This move signifies a major shift for one of the most influential brands in the creative industry, aiming to better reflect their evolving mission and to inspire their creative community. By redefining who they are and…
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AI Concepts: The 3% Rule
The Adidas predator van activation had me thinking — what if we maintained everything but applied the 3% rule. The original activation was well executed, but as a creative professional, I would be remiss if I didn’t consider incorporating the 3% rule into this activation in some way. So here’s what I propose: maintain the original concept…
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adidas x OFFICE Present Café Taekwondo
adidas and OFFICE teamed up for an exclusive event at Covent Garden’s WA Café on July 26th, introducing the Taekwondo Café—a unique fusion of fashion and café culture. From 12 PM to 5:30 PM, guests were treated to adidas-branded cakes, iced drinks, and a first look at the latest adidas Taekwondo sneaker.
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Verizon Rebrand
Earlier this year, Verizon one of the most recognizable telecom companies in the world introduced a comprehensive rebrand that included a fresh visual identity and a new ad campaign. This move signifies a major shift to align more closely with the company’s evolving customer expectations, aka the younger more digitally-savvy generation.
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What does the term “Brand” really mean?
The term “brand” is often thrown around, but what does it really mean? Many people mistakenly believe that a brand is simply a logo or a color scheme. However, a true brand encompasses much more than these visual elements. Let’s dive deeper into what makes a brand and why it’s crucial for businesses of all…
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AI Concepts: Bumble Paris Olympics 2024
For the Paris Olympics 2024, i conceptualized an innovative Bumble sportswear-inspired retail pop-up shop, designed to captivate and engage attendees. The event featured a dynamic DJ, high-profile celebrity guest appearances, and a meet-and-greet session.
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Bumble x GoodNews Coffee “Le Cafe Bumble”
To celebrate the Paris Olympics, Bumble and GoodNews Coffee partnered on “Le Cafe Bumble,” a coffee shop pop-up at 115 Boulevard Saint-Germain, 75006 in Paris. The pop-up featured exclusive GoodNews merch called “Good Gifts,” a DJ, and Bumble’s exclusive drink: the Bumble Latte.
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Claude 3: It’s time to start thinking about how AI can change (or disrupt) your job
Imagine a future where computers can hold nuanced conversations in Japanese, offer graduate-level analysis or maybe explain a 100 page PDF to you like you’re 5 – I think the future came early because we just got Claude 3. If you’re asking what is Claude 3 i’ve never even heard of a Claude 2, don’t…
How to build a brand
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Instacart
Instacart is a leading online grocery delivery and pick-up service in North America. The company partners with various retailers to offer customers same-day delivery or scheduled grocery orders. Instacart’s platform enables users to shop for groceries and other essential items from a variety of stores, including national chains and local specialty shops, with delivery or… Read more
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Duolingo
Duolingo is a language-learning platform that offers both free and premium services to users worldwide. Its mission is to make education accessible, fun, and effective by providing personalized, gamified learning experiences in over 40 languages. Duolingo’s platform includes mobile apps and a website, allowing users to learn at their own pace through a mix of… Read more
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Wise.com
Wise is a financial technology company that enables seamless international money transfers, with a focus on transparency, low fees, and real exchange rates. It offers a borderless, multi-currency account, allowing individuals and businesses to hold and exchange multiple currencies globally. Read more
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Chewy.com
Chewy is a leading online retailer of pet food and pet-related products. The company’s mission is to be the most trusted and convenient destination for pet parents everywhere. With a customer-centric approach, Chewy offers a wide variety of products that cater to different types of pets, including dogs, cats, birds, and reptiles. Read more
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Girlfriend.com
Girlfriend Collective is committed to creating high-quality, eco-friendly activewear that blends style and sustainability. The brand emphasizes ethical production practices, using recycled materials like old water bottles and fishing nets to create its apparel. Girlfriend Collective promotes inclusivity, offering a diverse range of sizes and styles to cater to all body types, and is focused… Read more
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Loom.com
Loom is a video messaging platform that allows users to record their screen, voice, and face to create and share videos quickly and efficiently. Its core mission is to streamline communication by replacing lengthy emails and meetings with easily shareable, short video messages that enhance productivity and collaboration across teams. Read more
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Dude Wipes
Dude Wipes offers innovative, convenient, and flushable personal care products designed for men who value hygiene and comfort. The brand focuses on providing high-quality, eco-friendly wipes that are larger and more durable than traditional alternatives. Dude Wipes emphasizes simplicity and practicality, catering to men who appreciate humor and straightforwardness in their daily routines. Read more
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Alani Nu
Alani Nutrition aims to provide high-quality, delicious supplements and wellness products designed to support active, healthy lifestyles. The brand focuses on transparency and scientifically-backed ingredients to ensure efficacy and safety. Alani Nutrition emphasizes inclusivity, positivity, and empowerment, particularly targeting women in the fitness community. Read more
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Prime
Prime aims to provide high-quality, great-tasting hydration and energy products that support active lifestyles. The brand is focused on delivering beverages that are not only refreshing but also nutritionally beneficial. The company emphasizes transparency, quality, and accessibility, striving to offer products that meet the needs of a diverse consumer base, including athletes, fitness enthusiasts, and… Read more
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Liquid Death
Liquid Death aims to make hydration fun and edgy while promoting environmental sustainability. The brand is known for its irreverent and humorous marketing, which seeks to “murder your thirst” and reduce plastic waste by offering water in infinitely recyclable aluminum cans. Read more
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Starface
Pimple patches have always been a hidden solution, designed to discreetly blend into the skin. But Starface is turning that idea on its head. Instead of hiding blemishes, Starface’s fun, star-shaped, brightly colored patches transform acne treatment into a bold statement of self-expression. Read more